Did you miss the opening of VTEX DAY 2019 ? Don't worry, because I'll tell you what happened there, including Mariano Gomide's talk about the digital economy in Brazil, which was announced in the title of this post.
The event began around 11:30 am on May 30th with the presentation of the group Meninos do Morumbi, who sang and danced on stage the song “What is it? What is it?”, by Gonzaguinha.
Afterwards, the head of the exhibition, Alessandra Hypolito, welcomed the 15 people present at the site. There were 10 people in the auditorium and 5 in the main hall.
She thanked the sponsors and invited Mariano Gomide and Geraldo Thomaz, founders of VTEX, to the stage, who from then on led the opening show.
- Access and also read “What is VTEX? "
OPENING OF VTEX DAY 2019: DIGITAL ECONOMY AND EDUCATION
“Brazil has everything to be a world center of digital economy”, said Mariano Gomide as soon as he had access to the microphone.
According to him, the country has the potential to excel in computing technologies, a sector that includes the VTEX platform.
Soon after, he took the opportunity to honor the teachers.
Later, he invited Ayrton Senna's sister, Viviane Senna, to the stage; teacher Débora Garofalo; and the managing partner of VTEX, Alfredo Soares.
Furthermore, Mariano revealed that VTEX is investing in an educational program called Tetrix , which will provide university students with trips and visits to the Brazilian multinational's branches in multiple countries.
- Access and also read the article “VTEX Brazil“. In this way, learn more about the features of this e-commerce platform.
VTEX'S NUMBERS AND PRETENDS
Afterwards, Geraldo Thomaz presented the VTEX numbers.
The company has grown 44% in the last six years and now has active clients in 28 countries.
It has more than 460 employees on three continents and more than 1.000 companies integrated into its ecosystem.
According to Geraldo, VTEX is in a phase of scale gain. “Our ambition is to make VTEX global,” he said.
He mentioned that he intends to accelerate digital transformation in order to create an increasingly unified commerce, "we want to ensure that all stages of the sales funnel are deeply integrated," he explained.
In this way, he hopes that the consumer can have an excellent shopping experience regardless of the sales channel he is using.
- Access and also read the post “Mauricio de Sousa on VTEX DAY"
VTEX CASES
Mariano and Geraldo also presented great cases of VTEX in Brazil and in the world in the following segments:
- Supermarkets (Walmart Argentina);
- Home, furniture and decoration (Tok&Stok);
- Fashion and accessories (Soma fashion group);
- Marketplace (C&A);
- Subscription (Cobasi);
- Accelerating the transformation (O boticario)
“Today, VTEX is not a company, it is an ecosystem!”, concluded Mariano.
INTERVIEW WITH OBAMA
During the opening event, Geraldo Thomaz interviewed former US President Barack Obama.
When asked about the fact that Brazil is trying to create technology, however it does not have a tradition in this sector, the president said that in today's world this does not depend on location. “Big ideas don't depend on geography,” he argued.
“This is one of the powerful things about technology. Today they travel at the speed of light across the globe,” Obama said, “Alibaba, for example, is succeeding in doing that. 30 years ago there was also no tradition when Jack Ma started this business there in China”, he added.
- Access and also read the article “Barack Obama on VTEX DAY"
E-PLUS ON VTEX DAY
The e-commerce agency e-Plus is one of the sponsoring companies of VTEX DAY 2019 and has a stand in the main hall of EXPO SP, where the event takes place.
If you are at the fair, take the opportunity to visit the e-Plus stand in the continuation of the event, this Friday, 31st, so that we can talk about e-commerce, opportunities and possibilities for you.
- Read too: "VTEX Day 2018"
