Mobile Marketing is the name given to product promotion operations made from and/or focused on mobile technologies such as smartphones, tablets and other computers and portable systems.
As predicted in the articles " Top Five Digital Marketing Trends for 2016 " and " Top Five E-commerce Trends for 2016 ," mobile technologies and mobile marketing will be increasingly present in people's daily lives.
Therefore, you entrepreneur and virtual store administrator must take into account the possibilities of promoting your business through Mobile Marketing. Here are 10 strategies that may be useful to you in this context, check it out:
– Voice torpedoes:
You can record voice messages with persuasive speeches about your e-commerce and e-products and send them to a base of mobile numbers.
– Text messages:
O Short Message Service (SMS) is a text message service that can be used for Marketing. It has low cost and high open rate.
– Multimedia messages:
O Multimedia Messaging Service (MMS) allows the sending of audio, video, images and text messages, which allows for a more complete dissemination.
– Mobile Website:
A mobile site is a website developed for desktops, but with an interface adapted for the small screens of mobile devices.
– MobileFirst:
Um Mobile First is a website developed with a focus on mobile devices. Its use on small screens is more intuitive and practical.
- GPS:
It is the use of Global Positioning System (GPS) or Global Positioning System to inform about promotions close to the user, for example.
- Bluetooth:
This technology makes it possible to send advertisements wirelessly to people nearby. Ideal for use at fairs and congresses.
– Telesales:
Telesales can be used in both active and receptive ways. Read the article "How to integrate telesales with e-commerce?” and learn more about it.
– QR Code:
O Quick Response, also called QR Code, allows you to connect printed flyers with product pages your virtual store, among other applications.
– MobileApp:
Mobile App can function as a virtual store or e-commerce blog, for example. It is more economical than a Mobile Site in the use of the web data package.
You can combine these strategies and create more complex campaigns to reach your target audience through different channels via mobile technologies. To maximize results and improve sales for your online store, also consider using an omnichannel e-commerce platform .
