Just as important as planning and putting projects into practice is sharpening the axe. And with that goal in mind, the e-Plus Agency team was present at the event, as a guest agency, which took place last Tuesday (February 11, 2014) at Google Brazil's headquarters, with the theme: Maximizing your business with Google.
The event was attended by Fabio Coelho, president of Google Brazil, who brought a lot of interesting data about our digital market.
Brazil currently has around 8 million small and medium-sized enterprises (SMEs), representing 99% of all businesses in the country. They are responsible for 30% of formal employment and 20% of the country's total revenue (GDP). Of these companies, 70% have internet access, 37% already advertise their products and services online, and, as alarming as it may seem, 73% still don't even have a website, much less an online store.
These data show us that we have a lot of room to grow. E-commerce in Brazil, which currently generates around 30 billion reais in revenue with a growth rate of 23% per year, should pay attention to these details and take advantage of the opportunities that arise all the time.
Some examples of opportunities:
– Currently 7 out of 10 people search online before making a purchase
– Mobile searches have increased by 3900% in the last two years
– 9 out of 10 residents of Rio’s favelas under the age of 30 access the internet and the majority inside their homes
We came to the conclusion that people today are increasingly connected, creating, consuming and sharing. That is, in addition to performing searches (2% of the time), people also consume news (either on portals or blogs), create content (Youtube) and share information (Google+, Facebook, Twitter, etc.) online. To impact both audiences, Google Adwords has excellent options.
In addition to sponsored link ads (Google AdWords) that appear on search results pages when a user searches for a specific term, Google may display ads and banners on the display network. The Google display network currently consists of 95% of online websites and blogs that are partners with reserved spaces to display ads, whether text, graphics, or even videos. The display network includes YouTube and remarketing campaigns where ads are shown to users who have already visited the company's online store or website.
The important thing is to always maintain a relationship with your customers, whether during the search process or while they are browsing websites and blogs. So define your campaign objectives, success metrics, segment your ad groups, and start advertising on Google's sponsored links right now.
