The e-Plus agency, specializing in e-commerce and digital marketing, recently redesigned Yamamura's e-commerce website .
Yamamura is undoubtedly one of the best-known lighting retail companies in and around São Paulo. With more than 18 products in the catalogue, from lighting fixtures to lamps and accessories, it is the largest megastore in the segment in Latin America, with four physical addresses, in addition to an e-commerce site.
Now, with a top-of-the-line virtual store, Yamamura will be able to increase its presence in all Brazilian cities through e-commerce.
The entire redesign process was carried out via Genesis , which is Rakuten's most advanced platform in Brazil.
Access and read the article " What is Rakuten ?" to learn more about this Japanese multinational company and its e-commerce platform.
CHARACTERISTICS OF THE YAMAMURA VIRTUAL STORE REDESIGN
Check out below some of the differentials of the new design of the Yamamura virtual store produced by the e-Plus agency team. The project mainly includes:
- System of choice by application
- Style pick system
- Category selection system
- Environment choice system
- Categorized banner
- Sale of product kits with the objective of increasing the Average Ticket
In this way, consumers can find the right products for their needs much more easily. Indeed, the shopping experience improves and sales increase, among other results.
Important update : Rakuten's e-commerce facilities in Brazil were acquired by the Ten Oaks Group at the end of 2019. Therefore, the Japanese company's technologies are now being called Gencomm in Brazil. Click on " Gencomm " to learn more about the new brand!
REDESIGN RESULTS
The Yamamura online store redesign process has generated the following results:
- Responsiveness: adaptation of the website to all formats and screen sizes, which generates a better shopping experience in multiple access technologies
- Growth: 80% increase in company sales conversion rate after new Design implementation
Finally, it's worth remembering that e-Plus has been providing digital marketing and performance services to Yamamura for over a year. During this period, the lighting products company's revenue has doubled.
ABOUT YAMAMURA
Yamamura has been working for 47 years in the trade of technical and decorative solutions for residential and corporate lighting. The company serves consumers, architects, decorators and designers via physical stores and via virtual store.
ABOUT RAKUTEN
Rakuten is a Japanese multinational technology, digital content and e-commerce systems company. Among its e-commerce solutions is Genesis, a versatile, scalable platform with a 100% editable CMS, ideal for implementing modern virtual stores.
ABOUT THE E-PLUS AGENCY
The e-Plus agency sells Design, redesign and implementation services for virtual stores; and provides Digital Marketing services to companies like yours. Founded in 2013, e-Plus has already produced more than 300 virtual stores for Brazilian and international customers.
