The 3rd National Online Retail Survey produced by Sebrae in partnership with the E-commerce Brasil group in June 2016 and recently published shows that 90% of e-commerce in Brazil are small companies, which can earn up to R$ 3,6 million per annum.
The study took into account the opinion of 2.781 retail entrepreneurs from all regions of the country, of which 800 have e-commerce.
Of those surveyed:
• 45% use a rented e-commerce platform (such as Vtex, for example)
• 32% use their own e-commerce platform
• 14% use free e-commerce platform
• 13% sell via mobile app
• 30% work in the fashion industry
• 13% work in the home and decoration business
• 12% work in the computer industry
• 10% work in the beauty industry
• 9% work in the electronics and telephony business
• 7% work in the sports and leisure sector
• 6% work in the health and personal care sector
• 5% work in the home appliances business
• 4% work in the automotive sector
• 25% have between 5 and 9 employees
• 16% have between 10 and 24 employees
• 24% have 25 or more employees
• 51% make a profit
• 28% have neither profit nor loss
• 21% have a loss
• 50 orders is the monthly average
• 1,5% is the sales conversion rate
• 34% is the cart abandonment rate
And, about the sales channels most used, among those surveyed:
• 97% use Email Marketing
• 79% use Facebook
• 62% use the telephone
• 60% use chat
• 49% use Whatsapp
• 40% use Instagram
• 21% use Twitter
• 20% use a blog
• 16% use online platforms
As usual, the better the planning and optimization of e-commerce, the greater the chances of avoiding bankruptcy, getting a return on investment and, consequently, making a profit.
Therefore, use tools such as the Business Plan and the Business Model Canvas to plan, and resources such as Mark-up , Marcus Lemonis' 3Ps , Value Chain , and Customer Lifecycle , among others, to analyze and optimize your e-commerce, sell more, and join the group of profitable entrepreneurs.
