"1, 2, 3, online store, I found you!", say customers when they find an e-commerce site that sells a product they've been looking for for months. However, if you're the manager of an online store, don't play this game of hide-and-seek. Instead, put up a big sign with flashing LEDs and, if you can, sing that Shakira song loudly: " Estoy aquí queriéndote… " (just kidding).
In fact, to be found on the web, you need to use specific techniques, some of which I've already covered in the post " 8 masterful tips for creating SEO content for e-commerce ". And now, here's a supplement, with 8 more brilliant tips. Check it out:
1. Allow and publish customer reviews: “on the internet, content is king” informs one of the most well-known sayings in the SEO world. Because by enabling customers to comment on your products and services, content is generated at no cost on your sales pages. In addition, good reviews help you sell more, while bad reviews alert you to which products are worthy and which are not;
2. Beware of the "duplicate hunter": similar to the movie "Blade Runner," Google has a "duplicate hunter" that analyzes web content in search of copies. It punishes plagiarists and "boosts" the original producers to the top positions in search results. Therefore, never publish your suppliers' content. Before doing so, understand the product or service and develop original texts for your online store ;
3. Learn how to create titles: they should contain fewer than 65 characters to fit into organic search results . Furthermore, they need to pique the curiosity of internet users. There are several articles on the web that demonstrate how to do this. My favorite is "How to write titles that are impossible to ignore," by Henrique Carvalho, from Viver de Blog;
4. Pay attention to meta descriptions : adjust the summaries that appear in search results below the title so that they pique readers' interest without revealing the main content. This way, the user will have to click if they want to know more;
5. Use keywords: you can't work with e-commerce SEO without selecting the most searched terms on the web within the context of your business. To create your keyword list, use tools like SemRush and Keyword Planner;
6. Work with Long Tail keywords: each group of keywords is searched within a range that goes from generic to specific. The more specific the search, the closer the internet user is to making a purchase. For example, the generic term "coffee" can have specific words like "Pelé coffee", "coffee for restaurants", "homemade coffee", "buy coffee", "where to buy coffee", "I want to buy coffee", "I need to buy 1 kilo of Jaraguá coffee now", etc.;
7. Maintain a blog: a blog is still the best SEO tool for e-commerce today, as it's where you'll periodically publish news from your field which, once indexed by search engines, will generate visits that convert into sales;
8. Use sponsored links for e-commerce : many people prefer to click on sponsored links , perhaps because they find the content there more direct or more professional, making them a valuable addition to SEO that shouldn't be overlooked.
In addition, look for modern e-commerce platforms like Vtex , which allow you to manage meta tags, meta descriptions, create friendly URLs, generate sitemap.xml, manage robots.txt, and develop page redirects, among other SEO recommendations.
The professionals at the Digital Marketing agency , Agência E-Plus, specialize in the Vtex platform . Call (11) 2373-5471 whenever you can and get a quote for e-commerce SEO for your online store.
