Meta descriptions give you a chance to advertise and sell more
Meta descriptions are SEO meta tags in microtext format (140 to 160 characters) that describe and/or summarize the content of an e-commerce blog article or a product page or product category page on an e-commerce website like yours. These descriptions are displayed in search results on search engines such as Google, Bing, and Yahoo, among others.
Complex? Not even a little. See the following example to understand better. I googled the keyword “desktop fan” and got several responses, among which I selected a few and highlighted their meta descriptions in red, please note:
Examples of meta descriptions
Now that you know what meta descriptions are, let's understand why they are so important.
Meta descriptions: why are they important for your e-commerce?
When displayed in search engines, meta descriptions offer e-commerce administrators like you the opportunity to include specific information that will increase traffic and sales on your pages.
In other words, instead of just summarizing articles about your products and services and your blog articles, try including something else in your meta descriptions, such as:
• Persuasive techniques include social proof and calls-to-action, among others, that encourage access to and purchase of the product in question;
• Advantages that your store offers such as free shipping, discounts, etc., for the product or service;
• Offers specific to the product being described.
Furthermore, you can use Google AdWords and Google Analytics to discover which keywords perform best in terms of traffic and sales within the context of sponsored links for e-commerce and include them in your SEO meta descriptions . The goal is to optimize the descriptions and make them more effective at selling your product or simply summarizing content.
What happens if you don't enter meta descriptions?
If you don't insert meta descriptions in your website and blog articles, Google or another search engine will select a random piece of text (usually the first paragraph) to display in search results.
The result is that you will miss the chance to use more compelling language, that is, language capable of attracting many people to your sales funnel who weren't even thinking about buying the product.
It is good to remember here that some e-commerce platforms do not have fields to add meta descriptions, so you will have to insert them directly into the code of the pages. This can take some work, but the results can be worth it.
Another tip is that if you use a system that doesn't give you space to insert meta descriptions, then it's a good idea to consider migrating your e-commerce platform , that is, adopting and starting to use a more modern system that will give you a better chance of succeeding in the business.
Conclusion
Create and use meta descriptions based on persuasive arguments in all articles on your websites and e-commerce blogs to convey a more convincing message, which generates more visits and more sales in your online store.
