Email marketing for e-commerce can generate sales conversion rates of 2% to just over 4%, which is higher than the e-commerce average of around 1,65%. This makes it an important tool for entrepreneurs like you.
Using it, however, requires adjusting numerous details. Below I expose 5 of these details, which you need to check for your e-commerce Email Marketing to work well:
1. Did you ask for permission?
One of the first best practices in email marketing is to ask for permission before sending emails to one or more people. Therefore, you should forget about pre-made email lists and create lists from scratch using squeeze pages and email capture forms. This will save you a lot of headaches and protect your reputation.
2. Does your message have good arguments?
When creating content, make sure it resonates with the minds and hearts of your subscribers. To achieve this, you must know them very well. You need to understand their fears and desires and, based on that, develop compelling messages about how your products and services can meet those needs. These messages can be best developed using Cialdini's persuasive principles and Neuromarketing.
3. Are your lists segmented?
In addition to segmenting your lists by age, geographic location, and purchasing power, try also segmenting them by stage of the buyer's journey . Each consumer has a life cycle and is at a different stage of the buying process. Someone who has already bought a printer may now need ink cartridges or special printing paper. Therefore, separate each of your subscribers according to their current desires and needs.
4. Are your emails optimized for mobile technologies?
Mobile technologies such as smartphones and tablets, and now also smart watches and glasses, have different screen sizes for which messages need to be adapted. Develop responsive messages whose links and buttons are easy to use on the most diverse types of screens.
5. Do your emails have buttons?
People are more used to pressing buttons than links, so if you can swap links in your emails for flashy buttons, chances are you'll get more engagement from your subscribers. In other words, by using buttons, your subscribers will click more and many more people will read the messages or buy the products and services you are trying to market.
Finally, measure your results campaign after campaign and try to figure out how to improve them in order to get higher and higher sales conversion rates.
