If you're an entrepreneur looking to increase your online store's ranking in search engines like Google, Yahoo, and Bing, among others, you should learn how to use On-Page and Off-Page SEO techniques . Check out some that I've selected below:
On-Page SEO:
1. Maintain a blog: publish posts regularly on your e-commerce blog to attract audiences who search on search engines;
2. Have a good e-commerce platform: systems like Vtex make it easy to insert SEO parameters on product pages;
3. Use "Long Tail" keywords: long-tail keywords help search engines rank your blog and store semantically;
4. Create large and relevant content: texts with a high number of words and high sharing power are more easily indexed;
5. Use good links: internal links improve the reader's navigability and links to external sites reveal to searchers who your references are;
6. Make titles small: search engines reserve 55 characters for titles. If you use more, the title will be cut off and the reader will not be able to understand it;
7. Describe the images: also put keywords in your photos so that search engines can classify them correctly;
8. Be fast: pages that take more than a couple of seconds to open are usually ignored by internet users.
Off Page SEO:
1. Submit your sites to search engines: tell search engines that your online store exists so they can index it;
2. Invest in guest posts : write as a guest for websites related to your business and insert links to your store within the posts;
3. Use social media: gain more social capital, strengthen your good reputation in the e-commerce world, and earn links through influence;
4. Sponsor events: insert your virtual store logo at important events and show that you have the money;
5. Get interviewed: Speak as the CEO of your online store to the media. Show how your store is committed to evolving. Gain audience and links;
6. Compete for prizes: if the virtual store wins contests within its area of operation, credibility increases and so do the links from outside to inside;
7. Hire a press office: put the virtual store in the sector's newspapers and magazines, which will increase its popularity and external links;
8. Create a video channel: Use YouTube to produce a video channel with high viral potential and gain tons of likes.
Work every day on both fronts, that is, both On Page SEO and Off Page SEO, to get better and faster results for your online store.
