10 Advantages of Inbound Marketing

Have you ever stopped to think about the advantages of Inbound Marketing for your e-commerce business? Just to give you an idea, this marketing method can generate up to three times more leads per dollar invested than traditional methods, according to Kapost . And more leads can also mean more customers. Think about it!

For those who don't know, Inbound Marketing is a Marketing concept that is based on the publication of content. It aims, in this way, to make consumers who are looking for a solution to a problem on the web find your content, your brand and your products, and enter your Sales Funnel.

Inbound Marketing in E-commerce

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Indeed, once inside your Sales Funnel, these consumers can become your leads . From there, you can nurture those leads . In other words, in a long-term relationship, you can educate these leads, that is, teach them about your products and, more than that, teach them how to buy from your online store.

ADVANTAGES OF INBOUND MARKETING IN E-COMMERCE

In addition to generating more leads for your business, Inbound Marketing provides other important advantages. By using this method you can, for example:

1. Attract consumers who may be interested in buying your products;
2. Generate more traffic to your online store and e-commerce blog;
3. Increase the visibility of your brand;
4. Educate leads until they feel comfortable buying from your store.
5. Improve your e-commerce ranking in organic searches;
6. Gain the attention of Internet users by offering them help to solve problems;
7. Offer valuable content on the web and thus build an authoritative brand;
8. Offer rich content for free and thus obtain reciprocity from consumers;
9. Segment to target each lead in a personalized way and thus generate more customers;
10. Improve communication with your target audience and thus generate more engagement.

In addition, with Inbound Marketing it is possible to measure your results in a very easy way through software such as Google Analytics. Not to mention that you can also automate advertising and sales processes, which makes managing your e-commerce much easier and less expensive. All this, in turn, leads to the biggest advantage, which is the increase in your chances of selling.

STATISTICS

For those who are still not convinced that Inbound Marketing can generate good results, I have gathered some statistics that better show the power of this method of dissemination. Check it out below:

• 54% more leads are generated by Inbound Marketing practices compared to Outbound Marketing (HubSpot cited by SmartBug);
• 62% lower is the cost per lead of Inbound Marketing compared to Outbound Marketing (intechnic);
• 60% of consumers have a more positive view of a brand after consuming its content (iMedia Connection quoted by Rock Content);
• 80% of business decision makers prefer to get information about a company from a series of articles rather than an advertisement (invest);
• 47% of buyers read at least 3-5 articles before deciding to speak with a seller (Weidert Group);
• 68% of consumers will spend significant time reading content posted by a brand they are interested in (The CMA quoted by Crush My Market).

Did you see? The advantages of Inbound Marketing are really good. Maybe then it's time for you to start using this feature in your e-commerce. How about, for example, start by creating an e-commerce blog? Here's the tip!

As soon as you can, click on “ VTEX WordPress ” and discover how to add a blog to your online store!