“Vivalá uses RD Station” is the news of the time in the universe of Digital Marketing. This Brazilian e-commerce in the field of Sustainable Tourism invested in Marketing Automation and, as a result, achieved excellent results. Keep reading, because soon I'll tell you a little more about this story!
KNOW VIVALÁ
Vivalá is a travel agency whose premise is to expand Sustainable Tourism in Brazil. Founded in 2015, in São Paulo, by Daniel Cabrera, Pedro Gayotto and Bárbara Espir, this company specializes in travel packages to protected lands, indigenous and riverside communities in the north of the country.
Among Vivalá's packages there are expeditions to the Negro, Tapajós and Amazônia rivers and to the plateaus of Veadeiros and Diamantina, for example. These, however, are not ordinary trips, but aimed at cultural immersion and volunteering.
In other words, Vivalá takes tourists to these remote communities, where they can have intense contact with nature and with the people. Furthermore, tourists offer their expertise in areas such as health, education, and bioeconomy through volunteering in these communities.
Vivalá's business was going very well until the beginning of the Covid-19 pandemic in 2020, when the agency needed to reinvent itself, that is, to digitally transform. In this process, the company chose to use the Marketing and CRM software from the RD Station ecosystem, with which it achieved great success. Check out this project below!
THE VIVALÁ PROJECT WITH RD STATION
Before the Covid-19 pandemic, Vivalá already used several Digital Marketing resources, such as the production and publication of content and E-mail Marketing, for example. However, these resources were not exploited to their full capacity.
With the pandemic and the resulting drop in sales, Vivalá's management decided that the solution was to intensify its Digital Marketing efforts. Therefore, the company invested in a Marketing Automation, Inbound Marketing, and Sales project using the RD Station Marketing and RD Station CRM software from the RD ecosystem.
The project brought several solutions to Vivalá, which allowed the agency to continue generating qualified leads and long-term relationships during the pandemic. In this way, the company was able to guarantee sales for future trips of its Sustainable Tourism packages. Learn more about the solutions in the next topic!
SOLUTIONS
RD Station enabled Vivalá to use highly professional Marketing Automation and Inbound Marketing strategies. In this context, among RD Station's solutions for the Vivalá project, I can mention, for example:
- shot of newsletter weekly on cultural tips, calendar of expeditions, news from the press and other matters, always with a relationship bias, for the base of leads from Vivala. The objective was to prepare and warm up the leads for the purchase of Sustainable Tourism packages;
- Monthly sending of an email to the database leads with the aim of re-engaging the public. In this email, the company sent high-impact content. The opening of vacancies to work at Vivalá, for example, was one of the subjects;
- Weekly segmented emails. On average, the company sent between 2 and 3 emails per week. The messages were highly targeted and personalized, and aimed at generating sales conversions. The agency integrated software RD Station Marketing and RD Station CRM, which made it possible to send emails signed by salespeople, thus strengthening relationships and generating more sales.
Furthermore, Vivalá and its partners invested in producing content such as e-books, which were offered as digital lead magnets on landing pages through RD Station. In this way, the company was able to intensify its inbound marketing and acquire more and more leads.
Inbound Marketing in E-commerce
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VIVALÁ USA RD STATION: PROJECT RESULTS
Thanks to the project with RD Station, Vivalá achieved the following results when comparing the first half of 2021 with the first half of 2022 :
- 651% increase in sales;
- 649% increase in the number of website visitors;
- 1.019% increase in the number of leads;
- 1.406% increase in opportunities.
In addition, Vivalá achieved an increase from 14% to 51% in the conversion of opportunities into sales. And in the comparison of the accumulated numbers since 2015, when the company was founded, with the 1st half of 2022, the agency obtained an increase of:
- 32% in the number of travelers;
- 56% in the number of money injected into local economies;
- 35% on expeditions carried out;
- 17% in volunteer hours.
As can be seen, RD Station not only gave Vivalá a boost during the Covid-19 pandemic, but also improved indicators compared to the period prior to the pandemic. This one, readers of the Agência e-Plus blog, can be considered a true case of success for RD Station, which can certainly inspire people like you to do the same.
HOW TO IMPLEMENT A PROJECT WITH RD STATION?
To do like Vivalá and implement a Marketing Automation and Inbound Marketing project with RD Station, you should preferably resort to the support of an RD partner agency. The e-Plus Agency, for example, has been part of the RD Partners Program since 2021.
e-Plus Agency holds a GOLD certification in RD Station, enabling our team to plan, create, implement, and monitor projects using RD Station ecosystem software for companies like yours. Please note that e-Plus Agency focuses exclusively on e-commerce businesses.
It is worth mentioning that we use RD Station in our own operation and, in this way, we have increased our Marketing revenue by 20%. This proves that RD Station is really an excellent automation platform. She has our endorsement.
Anyway, if you want to count on the support of the e-Plus Agency, which is GOLD certified in RD Station, in your Marketing Automation and Inbound Marketing project, click on the button below and start a conversation with our team via messenger app now same:
