It's time for you to create an e-commerce website and start making B2B (business-to-business) sales online.
In fact, if you have a wholesale trade, an industry or a service company, among others, and you already sell in the traditional way to other companies, e-commerce can help you sell more.
For example, if today you only work locally, a B2B virtual store will increase your reach to the national territory and maybe even internationally.
In addition, with an online store, it will be possible to operate 24 hours a day and 365 days a year.
See, then, that this is much more than the traditional way with only 8 hours a day on weekdays.
However, a B2B e-commerce has some peculiar characteristics that you need to be aware of.
They are different from those of B2C (business to end consumer sales). Find out more about this later.
Access and read also the post “ Grupo Pão de Açúcar launches B2B e-commerce ”.
CHARACTERISTICS OF B2B SALES
The main characteristics of B2B sales are as follows:
- The technical aspects of products and services have greater weight in negotiations
- In addition to being more technical, negotiation involves several decision makers
- E-commerce sellers must have a deep understanding of the industry, products and services
- Salespeople must know how to listen and understand the demands of the client company
- Salespeople have to deal with many different decision makers and opinions
- Negotiations can take a considerable amount of time
- Average Ticket is generally higher compared to B2C
- Once a sale is made, the business relationship can last for years if properly cared for.
As you can see, in B2B sales the strong word is “negotiation”.
Of course, there is no way to do good online negotiations in this sector without having a virtual store with a good e-commerce chat system.
Access and read also the article “ B2B E-commerce: 5 recommended practices ”.
IMPORTANCE OF CHAT ON A B2B E-COMMERCE SITE
During negotiations with other companies, decision makers may want to know information about, for example:
- Terms of delivery of products or services
- Payment conditions
- returns policies
- Complex features of products or services
- Complex service deployment features
All these questions, and more, can be answered during a chat.
In addition, through an e-commerce chat it is possible to:
- Visualize when a decision maker has entered your B2B webshop
- View which product or service pages he went to
- Know which region it is located in
This and other information can be used by your vendors to provide better service than your competitors.
Also, access and read the post " E-commerce chat ". This way, you'll learn how to win over decision-makers who appreciate personalized service.
BENEFITS OF USING CHAT TO MAKE B2B SALES
Among the advantages of using an online chat are:
- Better service and consequent increase in sales conversions
- Identification of points that need to be improved on the e-commerce site
- Registration of decision maker data and inclusion in your E-mail Marketing system
Finally, by inserting the decision maker in your email list, you can send them periodic messages about your services and products and educate them on purchases.
Access and read also the article " Research reveals misuse of chat by online stores ".
HOW TO DEPLOY A B2B E-COMMERCE SITE WITH CHAT
To implement a B2B e-commerce with chat, it is necessary to choose a robust and scalable e-commerce platform.
VTEX, for example, is great.
Next, it's important to hire an e-commerce specialist agency like e-Plus to produce the original design and develop the front-end and back-end programming of the website.
e-Plus takes an average of 90 days to complete such a project.
To contact the e-Plus team via WhatsApp and learn more about it right now, click on the button below:
