How about using Twitter ads to promote your online store? Is it a good idea? Well, for starters, this social network also called microblog has an audience of 1,3 billion people. Think of it as a big online marketplace.
According to the WordStream website , the time spent by internet users viewing ads on this social network is 26% greater than on other leading platforms. Furthermore, people on Twitter are 53% more likely to be the first to buy new products.
Here, then, is a full plate for retailers like you who are advertising through paid media day after day. Perhaps the time has come to experience the power of Twitter ads as well.
TWITTER ADS: HOW TO CREATE
The first step to creating an ad on Twitter is to access the Twitter Business platform . Then, simply click the "create ad" button to see a window with campaign objectives. From there, follow the intuitive step-by-step instructions provided by the system.
You might want, for example, to increase your brand awareness. In addition, it can also generate more consideration or conversion within your e-commerce websites and apps. Then select the option you want.
Next, after choosing an objective, define details such as the campaign name, funding sources and budget. Then create ad groups, include your bid strategies, audience demographics, device types and placements.
Finally, launch your campaign and track the results through Twitter Analytics. Watch how the audience responds to your ads. Use the data to optimize your future campaigns and get better results.
TWITTER AD TYPES
Twitter offers more than 20 types of ad formats that you can use to promote your e-commerce business. With them, you can reach consumers at any point in the Buyer's Journey . Use, for example, the following ads:
- promoted: advertise with common tweets tagged with the text “promoted”;
- From Follower: Promote an account to a target audience and attract new followers;
- Amplify: Align your ads with premium video content from relevant publishers;
- Takeover: Make Twitter's premium space your exclusive property and maximize reach;
- Live: Make real-time broadcasts like product launches and events.
Furthermore, Twitter offers a set of features that can be applied to the five ad categories listed in the topics. These features include chat, app, and website buttons, for example. Worth a try.
ADVANTAGES
When working with Twitter ads in e-commerce, you get advantages such as:
- Increase in the number of visitors to the Top of Funnel of sales;
- Ease of generating more leads in Middle of Funnel of sales;
- Possibility to forward more leads to the Funnel Bottom and make more sales online;
- Precise segmentation;
- Performance analysis.
Anyway, if I could give you some advice right now I would tell you to create a Twitter Business account and launch some good campaigns on that platform. In this way, with the help of this microblog, you can increase the visibility of your e-commerce and improve your results.
As soon as you can, click on “ LinkedIn Ads ” and learn how to create ads on the world's largest professional network!
