Hello, hello, friends of the e-Plus Agency blog, how are you all doing? Today I bring you another success story , this time with the Linx Commerce platform. The children's clothing company Tip Top implemented this platform and, as a result, managed to increase sales dramatically. Check out this case study below!
DISCOVER TIP TOP
Tip Top is a Brazilian company with more than 70 years of history that operates in the field of accessories and children's clothing. It sells pants, shirts, dresses, pajamas, jackets, toys, cribs and other products for children.
This company has over 100 stores located in major cities and shopping malls across the country. In other words, it has an extensive network of physical stores, making it a brand known to thousands of people.
In addition to its conventional physical stores, Tip Top has 15 more outlets and around 20 mega stores . It's worth mentioning that in its mega stores , the company offers more than 4 childcare items, ideal for assisting in the social, motor, and cognitive development of children.
To manage its stores, Tip Top has partnered with Linx since 2012. Seeking growth, the brand expanded this partnership by implementing an online store using the Linx Commerce platform three years ago . Learn more about this project below. Keep reading!
THE TIP TOP PROJECT WITH LINX COMMERCE
In the late 2010s, Tip Top's directors realized the need to unify the physical and online business models to generate growth. In other words, they wanted to integrate the online store's customer experience with the brick-and-mortar and mall stores to improve the shopping experience and generate more sales. To achieve this, they relied primarily on two Linx solutions, which I will present below. Check them out!
SOLUTIONS
To expand the brand, Tip Top directors implemented a virtual store with the Linx Commerce platform and, in addition, started using the following solutions:
- Linx Omni Commerce: Linx Commerce's omnichannel module, this solution allows you to organize the product pickup process in physical stores. That is, it allows a customer to make a purchase in the virtual store and then choose a physical store to pick it up. Upon arriving at the physical store, the customer can get to know a multitude of products up close, thus generating more contact with the brand and more sales.
- Linx Reshop: CRM and cashback solution, Linx Reshop makes it possible to create and manage promotions more quickly. What used to be done in 2 weeks is now done in 2 hours. Additionally, it allows you to send SMS messages with discounts, cashback and loyalty programs. In this way, this solution generates more customer engagement and loyalty. It allows you to increase not only sales, but also ticket medium.
These Linx solutions helped Tip Top grow in a way that not even the company's directors imagined. Read below about the results!
RESULTS OF THE TIP TOP PROJECT WITH LINX COMMERCE
By transforming its physical stores and online store into a unified business using Linx solutions, Tip Top achieved impressive results. In just three years of the project, the brand saw a 1.400% increase in sales. In other words, the company grew 15 times compared to its initial status . For these reasons and more, using the Linx Commerce platform can be very worthwhile.
HOW TO IMPLEMENT UNIFIED COMMERCE WITH THE LINX COMMERCE PLATFORM?
To implement a unified commerce system using the Linx Commerce platform, turn to Agência e-Plus. Agência e-Plus has been Linx certified since 2019 and is therefore qualified to create, migrate, implement, redesign , evolve, integrate, promote, manage, support, consult, and train e-commerce businesses like yours using this technology.
The e-Plus Agency has more than 10 years of tradition. It is headquartered in São Paulo, but already has e-commerce projects throughout Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador and other countries. This agency has a blog in 7 languages that is read by store owners of more than 100 nationalities. Wherever you are, you can hire the e-Plus Agency. To do so, click the button below and start a conversation with our team right now:
