In general, among the trends in e-commerce is the fact that it will grow even more in Brazil in 2014. This is because, according to a survey by the consulting firm AT Kearney, the country is ranked eighth in the ranking of countries with the greatest potential for virtual retail. In the balance sheet carried out in 2012, total revenue reached R$28 billion. This significant amount, combined with the increase in internet access – in previously precarious locations – shows the trend of growth in e-commerce.
SOME E-COMMERCE TRENDS IN 2024
Within digital marketing, it will become increasingly common for retailers to hire digital agencies to create large-scale marketing campaigns, leveraging social media platforms such as Facebook , Twitter, Instagram, YouTube, and Pinterest for promotion. Another trend that already exists but is expected to grow is the creation of customized products tailored to each client's specific needs.
This already happens in some specialized stores, such as those selling t-shirts , but the trend is for companies focused on other products to adopt the same concept. In this case, the order and payment are made first, and then the product is customized by the retailer and sent to the buyer.
As soon as you can, also read: " E-commerce growth: the market continues to rise, but it could be better "
In 2014, the site's content will no longer focus exclusively on detailed product descriptions, the trend is for more attractive and entertaining information related to the product segment of interest to be disclosed, and the use of explanatory videos of the products should be explored in the Virtual store.
With this, the online store gains more credibility and becomes a reference point for users, not just a buying and selling portal. And lastly, it is essential to improve customer service, especially after the sale, as this is still the key differentiator for an e-commerce business to stand out and receive recommendations, thus enabling the acquisition of new customers.
