E-commerce growth is booming, but it could be better.
Although the financial activity of Brazilian e-commerce continues to yield great results, according to news published on the E-commerce Brasil website, the trend is that the leverage rate of virtual commerce will suffer a slight setback compared to 2013.
- As soon as you can, read also: “E-commerce trends for 2014"
Thus, the level of 14,8% in 2013 may drop to a margin close to 12% in 2014.
This result from last year is due to the excellent end of the year registered by some segments.
The fashion sector, for example, has a lot to celebrate.
E-commerce growth in the fashion segment and other sectors
Once again, "fashion and accessories" has proven to be an excellent segment for those considering investing in e-commerce.
In fact, the growth of this branch is constant.
This progress tends to continue regardless of gains or losses in other industries.
Together, the fashion segment followed by household appliances, smartphones, books, IT-related devices and software generated R$4,3 billion in the period from the second week of November to Christmas Eve.
It certainly exceeded all our expectations.
This total represents a 41% higher percentage in sales compared to the same period in 2012 (figures from E-commerce News).
E-commerce growth: it is necessary to invest in improvements
In order to maximize progress, all companies operating an online store need to pay attention to a number of factors.
First of all, it is essential to remember that, although Brazilian consumers are increasingly used to using virtual commerce, the vast majority still have some fear of the practice.
This is easily noticeable when comparing with other countries.
- As soon as you can, read also: “E-commerce revenue in Brazil is expected to grow 25% in 2013"
In these cases, Brazil appears in 7th place in the electronics market in 2013, check the T-Index.
On the other hand, it is one of the countries with the most potential to develop fuller digital commerce.
To achieve this goal, good planning must be prioritized by companies.
Anyone who doesn't yet have a business should, of course, start by creating a good e-commerce business plan.
In addition, even those that sell electronic devices such as smartphones, a segment that has intensified its popularity, will have to improve certain policies on their respective websites.
In these cases, good ideas include, for example, investing in expanding free deliveries, truly effective content marketing, smart social media , and product customization.
