The ideal post length for an e-commerce blog refers to the perfect number of words an article should have to achieve a good ranking in SERPs , especially Google's, and provide a positive reading experience.
In the past, until about 10 years ago, texts with 500 words were enough to generate good results in terms of SEO. But with the Panda 2011 update, Google started ranking pages with rich content better.
The production of rich content, in turn, requires a deeper understanding of the topic. Therefore, as they are insufficient to delve into a subject, texts with 500 words lost relevance in the ranking of the famous search engine.
But if 500-word articles are obsolete, what would be the ideal length for a blog post today for SEO and Inbound Marketing purposes ? That's what you'll find out next. Keep reading!
WHAT IS THE IDEAL POST SIZE FOR E-COMMERCE BLOG?
If you intend to create an SEO and Inbound Marketing strategy to generate more conversions of leads, customers and customers in your e-commerce, then the use of a blog is essential in this process. And the size of each post too. To give you an idea, the size of the post can influence the performance on both search engines and social networks, check out:
- According to a Garrett Moon quoted by CoShedule, the top 5 posts ranked in the SERPs are usually around 2.000 words long;
- Um HubSpot report quoted by Neil Patel revealed that posts with 2.000 words or more get more backlinks. HubSpot analyzed 6.192 articles at the time;
- The same report from HubSpot showed that articles with 2.500 words or more receive the most organic traffic;
- Um BuzzSumo study showed that posts with 3.000 to 10.000 words are more shared on social networks such as Twitter, LinkedIn and especially Facebook.
As you can see, posts with 2.000 to 3.000 words produce the best results nowadays. This type of post generates more organic and social traffic. It fills your blog with visitors. And once these visitors enter your blog, you can easily turn them into leads and integrate them into your Sales Funnel.
HOW MUCH DOES A 2.500 WORD POST COST?
In 2021, the price of professional text production varies on average from BRL 0,1250 to BRL 0,1950 per word. That is, when we multiply these values by 2.500 words, we will see that a text of this size can cost from R$312,00 to R$487,50.
If you want to publish a 2.500-word post for each of the 52 weeks in a year, you'll spend $16.224,00 on the cheapest plan. It is a negligible amount considering that the content once ready can generate traffic, leads, customers and customers for your e-commerce for years to come. It's a worthwhile investment!
As soon as you can, click on “ Update old content ” and discover 5 reasons to start doing this now on your e-commerce blog!
