Not every company can conquer the world selling mugs and bottles. Stanley, which has been in business for over 100 years, maintains a stable presence in several countries precisely through this type of business. And in Brazil, thanks to the Wake Commerce platform, it only needed 8 years to consolidate its position. Check out this success story below!
STANLEY STORY
Founded in 1913 by American physicist, engineer, inventor and businessman William Stanley Jr, Stanley is currently one of the largest, if not the largest, company manufacturing and trading durable thermos bottles and cups on the planet.
The company's first bottle, created by Stanley himself in 1913, was made of steel and, even back then, had vacuum-insulated walls. Today, the company also produces and sells cups, mugs, gourds, jugs, pots, and other highly durable thermal products for bars, camping , hydration, coffee and tea, as well as accessories.
From modest beginnings in the United States, Stanley prospered and expanded internationally in the following decades. It is currently owned by the global logistics organization PCI Worldwide and operates mainly in America, Asia, Europe and Oceania.
The company has offices in the cities of Seattle, Shanghai, Amsterdam and Manila. In 2015, its directors decided it was time to also open an office in Brazil. With the office, in Rio de Janeiro, came the idea of setting up a virtual store, a project carried out in partnership with Wake Commerce. Find out more in the next topic!
STANLEY’S PROJECT WITH WAKE COMMERCE IN BRAZIL
Stanley's project with Wake Commerce began in 2018. It consisted of creating a Direct to Consumer (DTC) e-commerce platform , meaning sales directly from the factory to consumers, without intermediaries. Wake's solutions provided Stanley with the opportunity to showcase its strength in Brazil. Keep reading to learn more!
SOLUTIONS
Among the Wake Commerce platform solutions for the Stanley project we can mention, for example:
- Creation of a DTC virtual store for direct sales to consumers;
- 100% customizable CMS, which makes it easy to create new Features;
- Scalability, which supports the company’s growth.
In this way, Stanley was able to better organize its brand and strategies in Brazil. This certainly allowed this multinational to achieve excellent results, as can be seen below.
RESULTS OF STANLEY’S PROJECT WITH WAKE
With Wake Commerce, Stanley's online store achieved:
- 1068% growth in revenue in 2020 compared to 2019;
- 5636% growth in the number of website visits in 2022 compared to 2018 (the website went from 284 thousand to 16 million visits per year in the period);
- 400% growth in sales between 2019 and 2022;
- 148% sales growth on Black Friday 2022 compared to 2021.
With numbers like these, Stanley has been consolidating itself in the Brazilian market in the bottle and thermal cup trade sector. All of this thanks mainly to Wake Commerce, a platform that has demonstrated that it is worth implementing.
HOW TO IMPLEMENT A PROJECT WITH WAKE?
To implement a project with Wake Commerce, rely on the support of Agência e-Plus. Agência e-Plus has been certified in Wake since 2023 and is therefore qualified to create, migrate, integrate, configure, test, evolve, scale, redesign, redefine functions, promote, and manage projects with this technology. In addition, it also provides consulting, advisory, and training services for you, the business owner, and your employees.
The e-Plus Agency has more than 10 years of history, over which it has produced more than 400 Digital Marketing and e-commerce projects for companies such as Pirelli and Xerox in Portugal, Spain, Colombia, Argentina, Ecuador and Brazil , among other places. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app:
