SERP features are resources that appear on Search Engine Result Pages, which stand out among the search results presented on search engines such as Google and Bing, for example.
In other words, SERP features present additional information that stands out from common search engine results. This way, they can attract the eyes of Internet users and generate more clicks.
This is why including data from your online store pages in SERP features is so important. Through these resources, you can undoubtedly increase the visibility of your e-commerce in search results and, thus, attract more visitors.
Be that as it may, practically all search engine sites on the internet have their SERP features. As an example, I will now present some of the main SERP features of two of the largest search engines in the world, Google Search and Bing. Check out!
TOP SERP FEATURES OF GOOGLE SEARCH
Among Google's main SERP features I can mention:
- snippets: data based on website content, which appears at the top of SERPs;
- Knowledge Panels: boxes that appear next to SERPs with information about a topic;
- Rich Cards: results that may include images, videos and other elements;
- Local Packs: data on companies, locations, telephone numbers, opening hours, etc.;
- Shopping Results: information about products available for purchase.
Google also works with SERP features such as Related Searches, People Also Ask, Videos, Top Stories, Other People Also Searched and Cool Things To Do, among others. In addition, Google has exclusive SERP Features such as Live Results, Lens, Jobs, Scholar, Patents and Maps, among others.
TOP BING SERP FEATURES
Bing also has very interesting SERP Features. It has features similar to Google, such as Rich Cards, Local Packs, Shopping, Snippets and Knowledge Panels, for example. And it also has exclusive features such as:
- Multi-Perspective Answers: shows multiple points of view on a topic;
- Informational Pop-Ups: appear when the internet user clicks on specific words;
- Visual search: identifies objects from images and provides related data;
- Answer Cards: cards with quick answers to simple questions.
Other SERP features exclusive to Bing are Finance Cards, Bing Web Pages and On This Page. In general, Bing emphasizes visual results, but it still has less quality than its main competitor.
ADVANTAGES
For e-commerce merchants like you, the main advantages of SERP features are:
- Ease of providing data about your company, such as location and opening hours;
- Practicality to present products from your catalog and, in this way, attract more visitors to your online store;
- Offering more visually appealing search results, which certainly provide more visibility for your brand.
For these and other reasons, it can be very worthwhile to list your company, your brand and your products in the SERP features of Google, Bing and any other search sites of your choice. I recommend!
HOW TO TAKE ADVANTAGE OF THESE RESOURCES IN E-COMMERCE?
To place your company's data in the SERP features of search engines, it is necessary to carry out Search Engine Optimization (SEO) actions such as:
- Create quality content with high relevance for your audience;
- Produce interactive content;
- Write concise answers to your target audience’s main questions on your blog;
- Use appropriate title structures and meta descriptions for each search engine;
- Insert videos and images into your content;
- Create complete product pages for Shopping.
Doing this can be very difficult for merchants like you, who already have a very busy daily routine. Because of this, it might be a good idea to hire e-Plus Agency to help you with this process. e-Plus Agency is a Digital Marketing agency that provides content and SEO services for e-commerce companies like yours.
With more than 10 years in the market, Agência e-Plus has already carried out projects for more than 400 companies in Brazil, Portugal, Spain, Costa Rica, Ecuador and other countries. You can also hire the e-Plus Agency from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
