Hello, hello, friends of the e-Plus Agency blog, how are you all? Today I bring you another success story in the field of e-commerce. This time I'll show you how the company Saint Germain prospered selling classic watches in an online store orchestrated by the Nuvemshop Next e-commerce platform. Sit back, because here comes the story! Check it out below!
DISCOVER SAINT GERMAIN
Saint Germain is currently one of the largest classic watch trading companies in Brazil. It operates in the Digitally Native Vertical Brand (DNVB) mode and, therefore, it was born and still sells today only through digital channels.
Saint Germain's main digital channel is an online store developed with the Nuvemshop Next platform . However, the company also has over 600 followers on Instagram, another 36 on TikTok (data from October 2023), and operates as an external marketplace.
This e-commerce appeared in history in 2019 on the initiative of entrepreneurs Junior and Uana Kirchner. Soon after a visit to New York, they had the idea of selling quality, affordable minimalist watches designed in that city. Keep reading and learn more about this project!
SAINT GERMAIN’S PROJECT WITH NUVEMSHOP
The Saint Germain project consisted of creating an online store to sell classic minimalist watches using the Nuvemshop e-commerce platform. The project was launched in 2019 and continues to evolve rapidly to this day. The brand operates 100% online with a team of 20 people behind the storefront of its virtual store.
Furthermore, the company invests in Marketing with solutions from the Nuvemshop platform itself and third-party tools integrated into the platform. She is also active extensively on social media, especially on Instagram. See below the solutions used by the company to make this e-commerce prosper!
SOLUTIONS
Among the main Nuvemshop solutions for Saint Germain I can mention, for example:
- Autonomy for customization: one of Nuvemshop's main solutions is the fact that this platform is intuitive and easy to use. This way, store owners like you can make quick changes without having to hire an IT operator to do so;
- “Buy 2, Get 3” Promotion: the idea with this promotion was to increase the ticket average number of orders. To this end, the company made use of the gift apps in the cart and product kits, from Funsales. You, the retailer, can integrate these apps for free if you are using the Nuvemshop Next platform;
- Lightning offer: using a flash promotion strategy, Saint Germain displayed watches at a price of just R$148,00 in the online store. This, in turn, generated an explosion of sales within 48 hours and 7-digit revenue;
- Black Friday promotions: The company used the Bling ERP system for order management and integration with marketplace. In addition, it integrated the Perfit app to carry out E-mail Marketing and rescue abandoned carts. It also used Troquecommerce to automate and speed up exchanges and returns. And finally, he used the gifts in cart to offer gifts at checkout and generate more purchasing decisions.
RESULTS OF THE SAINT GERMAIN PROJECT WITH NUVEMSHOP
Through the resources of the Nuvemshop platform, Saint Germain achieved:
- R$1 million invoiced in just 48 hours;
- 50% growth in revenue in 2022 compared to the previous year;
- R$1,6 million in monthly revenue in 2022 across all sales channels;
- R$20 million moved through the company's sales channels;
- 48% increase in ticket average of 2022 in relation to 2021;
- 5.400 orders per month on average.
Furthermore, nowadays, 89% of consumers who start the checkout process on the online store complete the purchase, that is, they become Saint Germain customers. Moreover, between 60% and 70% of the company's sales occur through the online store. As you can see, the Nuvemshop platform is truly powerful and it can be a good idea to implement an e-commerce store with it. Learn how to do this in the next section!
HOW TO IMPLEMENT, EVOLVE OR MIGRATE AN E-COMMERCE PROJECT WITH NUVEMSHOP?
To implement an e-commerce project using the Nuvemshop platform, rely on the support of Agência e-Plus. Agência e-Plus has been certified in Nuvemshop since 2023 and is therefore qualified to create, implement, migrate, evolve, manage and promote, provide training, support, consulting and advisory services to merchants like you using this technology.
It's important to mention that e-Plus Agency has over 10 years of experience in the e-commerce development and marketing market . This agency has successfully completed over 400 projects in this area across more than 10 countries. Its portfolio includes projects for major national and international brands such as Sonda, Pierre Cardin, Speedo, Le Coq Sportif, Xerox, Torra , Gregory , and Miess , among others. To hire them, click the button below and start a conversation via messaging app right now:
