Selling cheese online requires a great deal of skill. This is because, in addition to temperature control, food safety, and inventory management, it's necessary to handle online customer service and digital marketing. But this, it seems, is not a problem for the online store Queijo D'Alagoa-MG, which started using the RD Station platform to automate its marketing. Check out this success story below!
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HISTORY OF THE CHEESE STORE D'ALAGOA-MG
The online store Queijo D'Alagoa-MG emerged in 2009 and, therefore, has been in existence for over 15 years. However, in the beginning, the great-grandson of a muleteer and businessman Osvaldo Martins de Barros Filho, the store's founder, faced many difficulties in selling his cheese production in Minas Gerais at a fair price.
That's why he launched the Queijo D'Alagoa-MG online store. This facilitated the sale of artisanal cheeses in the B2C model. In addition, e-commerce also provided greater convenience in delivering cheeses, through carriers and the Post Office, to all regions of Brazil.
It is worth mentioning that the company's cheeses have won more than 50 national and international awards. They won the gold medal at the Brazilian Cheese World Championship in 2019; as well as silver and bronze at the Mondial du Fromage in France in 2017, for example.
Today, e-commerce sells artisanal cheeses, olive oils from Mantiqueira, specialty coffees, sweets and jams, among other products. E-commerce helps to sell its own production and also the production of families of small partner producers.
However, with the growth of its customer base and contacts, Queijo D'Alagoa-MG began to have problems in segmenting and communicating with them properly. Thus, the company's management came to the conclusion that it was time to invest in an evolution in Marketing. Keep reading!
THE PROJECT OF THE QUEIJO D'ALAGOA-MG STORE WITH RD STATION
The marketing evolution that Queijo D'Alagoa-MG needed has a name: RD Station Marketing . With this platform, the directors of Queijo D'Alagoa-MG created a project to further increase their customer base and, in addition, qualify (segment) them. The idea was that these actions would improve not only communication, but also engagement and online sales . Check out the solutions of this project below!
SOLUTIONS
Among the solutions of the Queijo D'Alagoa-MG e-commerce project with RD Station we can mention, for example:
- Capturing more contacts (leads);
- Segmentation of leads existing;
- shot of emails for communication with the leads;
- Flow of emails automatic for the leads right after they sign the newsletter;
- Landing page exclusive to the reseller base.
In his emails, the founder of Queijo D'Alagoa-MG reveals that he uses a minimalist tactic. He sends few messages, with few photographs and a clean layout , so as not to stress his contacts. Furthermore, he says he likes to have conversations via email , where he discusses a topic and, at the end, includes a "Buy" button. With these solutions, the online store has achieved impressive results. Learn more in the next section of this post!
RESULTS OF THE ALAGOA-MG CHEESE STORE PROJECT
With RD Station Marketing, the company Queijo D'Alagoa-MG achieved an average email open rate of around 40% to 50% in its campaigns. This, along with greater ease of communication with contacts, boosted online sales.
In conclusion, RD Station Marketing is an essential platform for e-commerce. It allows you to automate communication with leads , thus increasing conversion rates with minimal effort. In addition to generating more sales, it frees up time for other important store activities. Therefore, implementing this tool is a great idea. Learn how to do it below!
HOW TO IMPLEMENT RD STATION IN YOUR E-COMMERCE?
To implement RD Station in your e-commerce, rely on the support of Agência e-Plus! Agência e-Plus has been RD Station certified for three years. Since then, it has won the 2021 Revelation Award and the Limitless Award in the Marketing Success Specialist category in 2024.
This agency therefore possesses the credibility and expertise to plan, implement, configure, test, optimize, update, evolve, perform, and manage Marketing Automation and Inbound Marketing projects using the RD Station platform.
Inbound Marketing in E-commerce
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