Marketing for e-commerce with RD Station, or simply Marketing RD Station, is the use of the tools of the largest Brazilian Marketing and Inbound Marketing automation platform in order to improve the communication of a virtual store like yours in the online world.
Operating since 2011, the RD Station platform has multiple tools that allow its users to create and manage email marketing campaigns, WhatsApp messages, landing pages, contact forms, and lead nurturing flows, among other actions. In addition, it enables complete management of the sales funnel.
RD Station has proven efficiency. Barenbrug, a world leader in the seeds and forage segment, is proof of that. Present in Brazil since 2015, this company already had a sales funnel, but it operated using Excel, requiring many manual tasks and taking up a lot of the team's time. To automate the process, RD Station was implemented. With the sales funnel management and automation features, Barenbrug managed to increase its ROI by 500% in the first year of using RD Station.
This case alone would be enough to conclude that marketing for e-commerce with RD Station is a good idea. But I won't stop there. Soon after, I also present the successful strategies carried out by the companies Alusolda and Motocar Honda using this platform. Keep reading and stay inside!
MARKETING CASES AND STRATEGIES FOR E-COMMERCE WITH RD STATION
You can create multiple eCommerce Marketing strategies with RD Station. Just to give you an idea, this platform has many successful cases and now I'm going to show you two of them. See how RD Station's resources optimize companies' communication.
Capturing and qualifying leads at Alusolda
Founded in 1987, Alusolda is a company specialized in renting and reselling welding and cutting machines. In addition, this company sells spare parts and accessories for welding and cutting. It is one of the largest companies in this sector in the state of Goiás, and operates in several other states in Brazil.
From very early on in its history, Alusolda made use of traditional marketing resources such as gifts, calendars and stickers. But with the advance of the internet and e-commerce, the company's board decided to go digital. He then started using paid media such as Google Ads. And, soon after, it also joined a Marketing strategy for e-commerce with RD Station.
With RD, Alusolda implemented Inbound Marketing on its blog to attract an audience. Using forms, landing pages, and other RD resources, it began collecting leads and segmenting them. The company also ran email and social media campaigns. In one year, Alusolda went from 5 unique monthly visitors to 32. This increased the company's revenue by 20%.
Inbound Marketing in E-commerce
Click the button below to download the free e-book "Inbound Marketing for E-commerce" produced by Agência e-Plus!
Advanced Inbound Marketing at Motocar Honda
Motocar Honda is a group of dealerships whose history began in 1980, with the opening of the first store in the city of Rio de Janeiro. Since then, the company has only grown. The number of stores rose to 13 and, in addition, the brand has 5 advanced points of sale and services, 3 own points of sale, 6 sales stands and an e-commerce site with a blog.
Just like Alusolda, Motocar Honda needed to digitize its operations. Therefore, the company opted for an e-commerce marketing strategy using RD Station. This project involved SEO work to capture leads. And using the RD Station platform, Motocar's advertising team nurtured and qualified leads, thus improving sales conversion.
Using e-commerce Marketing tools with RD Station, Motocar Honda went from 3,5 to 45 unique monthly visitors to its website. In fact, the company started generating over 12 leads per month. This caused the average motorcycle sales to go from 850 to 1300 monthly. As a friend of mine would say, “this testimony is to be praised, church!”.
HOW TO CARRY OUT MARKETING FOR E-COMMERCE WITH RD STATION?
Just like Alusolda and Motocar Honda, your company can also achieve success through an e-commerce marketing strategy with RD Station. The first step is to purchase a plan and register on the marketing automation platform.
If you don't know how to use and/or don't have time to learn how to use RD Station, don't worry. You can outsource this service to a specialized agency. e-Plus Agency , for example, is not only certified in RD Station but is also 100% focused on e-commerce companies like yours. To hire RD Station management services for your e-commerce business with e-Plus Agency, click the button below and start a conversation with our team via messaging app:
