In digital marketing, PPC stands for Pay Per Click, which in Portuguese means "Pague Por Clique" (Pay Per Click). It's an advertising strategy where an advertiser like you can place ads online and only pay when someone clicks on the ad. In short, it's a very convenient and practical way to generate paid traffic.
You can use the PPC strategy on search engines like Google and Bing, for example. In these cases, your ads will appear in the SERPs of these search engines, as well as on websites that are part of these companies' partner network.
In addition, there is also PPC on social networks like Facebook and LinkedIn; on marketplaces such as Amazon and Americanas.com; and on native advertising platforms such as Taboola and MGID, among other media.
Anyway, when you advertise your e-commerce using a PPC strategy you get several advantages, such as:
- Fast delivery: Your ads run almost instantly after they're created;
- Total control: you can track, measure and edit campaigns anytime and accurately;
- powerful targeting: it is possible to create campaigns to reach different audiences;
- High return on investment: those who click on an ad generally want to buy and, therefore, generate returns.
Furthermore, by using the Pay Per Click solution to advertise, you can reach consumers at different stages of the Customer Journey more easily. This way, you can increase your sales and generate more profit for your company.
Traffic Management
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IMPORTANCE OF USING PPC TO ADVERTISE YOUR E-COMMERCE
PPC strategy is extremely important for e-commerce, as it primarily targets people who are interested in making purchases. To give you an idea, according to Unbounce data cited by Lunio , PPC visitors are 50% more likely to buy something than organic visitors.
Furthermore, this type of advertising returns $2 for every $1 spent. In other words, we're talking about a return on investment of around 200%, according to information from the Small Biz Genius blog.
Another important factor is that PPC solutions can help raise public awareness of your e-commerce brand. To be precise, according to data from Valve and Meter cited by Tech Jury , these paid ads can increase brand recognition by up to 80%.
PPC, therefore, is a strategy that cannot be missing in an e-commerce like yours. In the US, for example, SMEs invest an average of between US$9 and US$10 in PPC monthly, according to Web FX also cited by Tech Jury. If they invest so much there, Brazil cannot be different, after all we are one of the most advanced countries in e-commerce in the world.
HOW TO START ADVERTISING?
To advertise with Pay Per Click it is necessary to use Ads platforms. Use, for example, Google Ads, Bing Ads, Twitter Ads, Meta Ads, LinkedIn Ads, Amazon Ads, Americanas Ads, Magalu Ads, etc.
These platforms, however, can be very confusing for beginners. But don't worry, you can ask for help from a Digital Marketing agency like Agência e-Plus, which will provide all the support to start and continue your PPC ads.
It's important to mention that e-Plus Agency is a Google Ads agency with Google Partner Premier status , which places it among the top 3% of Google partners in product promotion.
In addition, Agência e-Plus specializes in Meta Ads, which allows you to create high-quality PPC campaigns on social networks such as Facebook and Instagram.
Anyway, if you want to hire Agência e-Plus to develop and manage your PPC ad campaigns, click on the button below and start a conversation with our team via messenger app right now:
