Pix by voice is already a reality and promises to transform the way we make payments in Brazil. In fact, now, in addition to typing, it will be possible to make transfers using only voice commands. Consequently, for e-commerce, this innovation represents more convenience, inclusion, and speed in completing purchases. Therefore, if you want to understand how this new feature can impact online sales and prepare your business for this trend, keep reading!
WHAT IS VOICE PIX AND HOW DOES IT WORK?
Pix by voice is a feature that allows you to make payments via Pix using only voice commands. In other words, the user speaks the instructions, such as the amount and recipient, and the system automatically makes the transfer.
According to Nubank , which has already started testing the feature, Pix by voice aims to make transactions more accessible to visually impaired people, as well as bring more convenience to all users . To do this, simply activate the function in the app, allow access to the microphone, and follow the virtual assistant's instructions.
Main features of Pix by voice:
- Integration with smartphone voice assistants.
- Authentication security by voice recognition or password.
- Barrier reduction for users with disabilities.
- Speed and practicality in payment.
HOW DOES PIX BY VOICE IMPACT E-COMMERCE?
The arrival of Pix via voice brings a series of benefits and challenges to e-commerce. Below, we will detail how this technology can change the landscape of online stores.
1- Agility in finalizing purchases
With Pix via voice , payments can be completed in seconds, without the need to type in data or open other screens. Consequently, this speed tends to increase conversion rates , especially on mobile devices.
Practical example: a customer chooses the products, proceeds to checkout and, when prompted for payment, simply says "Pay now via Pix" . Then, the system confirms the transaction and completes the purchase, without interruptions.
2- Inclusion of new audiences
Furthermore, another major impact is the digital inclusion. O Pix by voice facilitates access for people with visual impairments and also for consumers less familiar with the digital environment, such as the elderly.
With that, this inclusion can expand your e-commerce customer base, bringing more diversity and sales volume.
3- More fluid shopping experience
Without a doubt, one of the biggest challenges in e-commerce is reducing shopping cart abandonment . A quick and uncomplicated checkout process, such as that offered by Pix via voice , improves the user experience and decreases abandoned carts.
According to the Baymard Institute , about 70% of consumers abandon their shopping carts due to complicated purchase processes . In this sense, solutions like Pix by voice can change this scenario.
4- New security challenges
Despite the advantages, it is essential to reinforce security . Voice authentication still generates debate about fraud and privacy. Therefore, e-commerce platforms will need to update themselves , implementing robust authentication and educating users about best practices.
According to data from Febraban , Brazil registered more than 5 billion transactions via Pix in 2023. With the increased convenience, the expectation is that scams will also try to modernize.
5- Adaptation of payment platforms
To take advantage of this new feature, online stores will need to integrate payment gateways that support Pix via voice . In addition, it's worth monitoring updates from major checkout systems and choosing partners who keep up with these trends.
Practical tip: keep your technology team up-to-date on the latest news from major payment gateways like Pagar.me , Mercado Pago , and PayPal in Brazil.
ADVANTAGES OF PIX BY VOICE AND FOR E-COMMERCE
Let's summarize the main benefits of this innovation:
- More accessibility: expands the target audience.
- Greater agility: instant and hassle-free payments.
- Enhanced Experience: reduces cart abandonment.
- Competitiveness: adopting new technologies creates a difference in the market.
- Loyalty: consumers value practicality and safety.
HOW TO PREPARE FOR PIX BY VOICE IN YOUR E-COMMERCE?
To be ready for this evolution in the market, it is important to :
- Follow updates from payment providers.
- Update the support team on the new functionality.
- Promote the new payment option to customers.
- Invest in UX (User Experience) to make checkout even more fluid.
- Monitor the customer journey and identify possible adjustments.
Additionally, consider creating simple tutorials teaching your customers how to use Pix by voice . This can accelerate adoption and increase trust in your store.
CONCLUSION
Pix via voice promises to transform the future of digital payments in Brazil, and e-commerce needs to adapt to avoid falling behind. This new technology can increase conversion rates, improve the shopping experience, and make your business more inclusive.
Want to keep up with the trends that can boost your e-commerce business? Then explore other content here on the e-Plus blog and always stay one step ahead!
