In e-commerce, digital payment is the name given to the act carried out by consumers to pay for a purchase through digital technologies such as payment apps, credit cards and PIX, for example, which do not require physical cash.
This type of payment method can be advantageous for consumers on many occasions. One of its benefits is that it allows for remote payments at any time using devices such as smartphones , tablets , or laptops , among others.
In addition, with digital payment technologies, it is often possible to make secure purchases in international online stores. That is, you have access to global e-commerce. Indeed, they allow you to buy products that only exist in other countries.
Finally, this feature provides more convenience and agility for consumers, who do not have to queue up to complete a payment, and do not need to worry about changing. PIX, for example, doesn't even require a physical card. Keep reading and learn more about this subject!
DIGITAL PAYMENT: PIX IS SUCCESSFUL AMONG ONLINE CONSUMERS
Recently, Octadesk and Opinion Box released the study “ E-commerce Trends 2023 ” which mapped various consumer habits, including digital payment. In total, 2 online consumers were interviewed, among them:
- 51% said they use PIX more to make e-commerce payments;
- 13% prefer digital wallets such as Apple Pay and PayPal, among others;
- 1% use WhatsApp Pay.
In addition, the study also showed that during online or physical purchases, 30% of consumers use the card approach method, 4% prefer the QR Code and 1% facial recognition to lead them to the payment page.
Also according to the “E-commerce Trends 2023”, 91% of the interviewed consumers are aware of and have already used the PIX. Another 8% know about the resource, but have not yet used it. And only 1% do not know about this digital payment technology. As you can see, PIX has been a great success.
HOW TO TAKE ADVANTAGE OF DIGITAL PAYMENT WITH PIX IN YOUR E-COMMERCE?
Given the popularity of the PIX, it is imperative that your online store offers this type of digital payment to consumers. So, start by activating the PIX function on your e-commerce platform. That is, make this payment method available right now.
Also, start exploring PIX functions. PIX Installments, for example, provide greater payment flexibility. Through this feature, you can make it easier for consumers to pay for your online store's products and thus increase your sales.
Despite this, according to the " NuvemCommerce 8th Edition " survey, only 4% of e-commerce businesses in general offer PIX installments. Meanwhile, this number increases to 9% among the most advanced online stores, that is, among the most mature e-commerce businesses.
In addition to the PIX, add other forms of payment to your e-commerce such as credit cards, online debits, bills and digital wallets. In fact, the more comprehensive your payment methods are, the greater the chances of reaching more consumers and making sales.
SUPPORT FOR IMPLEMENTING PAYMENT METHODS IN E-COMMERCE
If you don't know how or don't have time to deal with digital payment technologies in e-commerce, don't worry. In these cases, you can seek support and consulting from an e-commerce agency like Agência e-Plus, which can evaluate and implement payment gateways in your online store.
e-Plus Agency serves e-commerce companies in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador, and other countries. To discuss your digital payment project, click the button below and start a conversation with our team via our messaging app:
