Journalism news values can be used to assess which information is most important for an e-commerce. They are a hand in the wheel for anyone who is thinking about how to promote the virtual store.
In Journalism, newsworthiness criteria, also called news values, are the principles that guide what should or should not be turned into news. With a little creativity and adaptation, they can be used by you who are thinking about how to promote the virtual store.
Advantages of using news values to promote the virtual store
The newsworthiness criteria allow you to select the information most likely to generate the greatest impact on your e-commerce Personas and, consequently, more audience for your e-commerce media.
Thus, by using such criteria, you will be able to better distinguish which information is most important. In this way, it will be possible to create blog posts, e-books, infographics and other dissemination formats with more relevant content.
This is certainly a different tactic for someone like you who is thinking about how to promote an online store, but it can work.
Finally, as everyone already knows, more relevant content generates more engagement, more backlinks (see Link Baits ), more leads, and more sales for your online store.
How to publicize the virtual store with the news values?
You can use newsworthiness criteria primarily to assess what information should be transformed into:
• Blog posts for your e-commerce blog;
• Guest posts ;
• E-books about your e-commerce;
• Infographics;
• Email Marketing Messages ;
• Releases and sent to the appropriate media.
In summary, news values make it possible to highlight which information will be most useful for your e-commerce and, therefore, should be disclosed in any possible and available means.
Main newsworthiness criteria of Journalism
Summarizing some of the news values, according to the works " Theories of Communication " by Mauro Wolf, "The Structure of Foreign News" by Johan Galtung, and " To Think About: Criteria of Newsworthiness " by Gislene Silva, among others, a piece of information is more important the more:
• People of high hierarchical rank are involved – Authority ;
• National interest it is capable of generating – National Impact ;
• Famous people are involved – Big Names ;
• Its significance extends over time – Future Relevance ;
• Accessible to the journalist and the company – Availability ;
• The time it takes to be published – Current events ;
• If it is well presented, it can be published – Quality ;
• Balanced and integrated, it can be with the other news – Equilibrium ;
• Adaptable to the media where it will be published – Media Outlet ;
• Adaptable to readers, viewers, etc. – Audience ;
• People affected by it – Amplitude ;
• Long duration of occurrence – Frequency ;
• Unexpectedly, she might be – Unpredictability ;
• It was unprecedented – Unique ;
• It is precise and less interpretive – Clarity ;
• Reference to elite countries they made – Hierarchy.
So, as already said, these are summaries of some of the most used news values in Journalism. Use this list as a checklist to assess the information you have about your ecommerce niche. Thus, those that have more integrated news values are the ones with the best quality.
Finally, take the top-rated information by news values and turn it into blog posts, e-books, email messages, and other outreach formats.
