The "Legal Black Friday Seal" is a tool created by the Brazilian Chamber of Electronic Commerce (camara-e.net) to identify and showcase to consumers online stores that adhere to the institution's Code of Ethics.
The Code of Ethics of câmara-e.net, in turn, is in its third edition and is improved year after year with new rules or with the optimization of old norms. Furthermore, it is influenced by the Electronic Commerce Decree.
Therefore, virtual stores with the Black Friday Legal Seal obtain advantages such as:
– More credibility with consumers during the event
– A differential that increases the chances of closing sales
– Greater possibility of long-term customer loyalty
To purchase the Black Friday Legal Seal 2015 version and use it on your e-commerce site, just follow this step by step:
1. Fill in the registration form on the camara-e.net website
2. Read and sign the Code of Ethics prepared by the institution
3. Attend an online or face-to-face training at camara-e.net
4. Respond to a survey prepared by camara-e.net and Sebrae
5. Wait for analysis and approval (or not) from camara-e.net
The Black Friday Legal 2015 Seal is valid only for this year. To obtain it in the following years, you will have to submit your online store to the same review and approval process.
Given that the biggest concerns of Latin American consumers when shopping online relate to security and credibility, I believe it is extremely important for an e-commerce director to have certifications such as Black Friday Legal, Compra Segura , Site Blindado , and Payment Card Industry Data Security Standard (PCI DSS) , among others.
