Rafe, also called Rough, is the English terminology used to name the preliminary drafts or drawings that marketers prepare before effectively developing a particular service for a client.
If you ever need to hire a Digital Marketing agency, you'll see that the production of the draft comes right after the creation of the briefing , which I already discussed in the post immediately preceding this one.
Just to provide some context, after a draft is produced and approved, the professionals at the marketing agency begin creating the layout or final artwork for the project.
So, every time you look for a Digital Marketing agency to create a virtual store, website, advertising campaign or other service, Rafe's development will take place at some point between Briefing and Layout.
Be that as it may, Rafe provides several advantages to e-commerce Marketing projects. Take a look at some of them below:
– More savings
Rafes can be produced in napkins, sulfite, notebook sheets or any other type of cheap paper;
– Ease of testing
Since all you need is a pencil and a cheap piece of paper, you can scribble countless possibilities without worrying about loss;
– Mapping
When creating an initial sketch, you get a broader view of the design, which opens up opportunities for improvement while creating the final artwork;
– Fast and deep understanding
A Rafe can make the work team understand the project better and faster, which shortens development time;
– Problem identification
Drafts, even if made with children's drawings, allow the work team to identify and resolve design errors in advance.
As you can see, Rafe is a simple and economical tool, but with an incredible potential to reduce the risks, time and costs of carrying out an e-commerce Marketing project. So going forward, always use Rafe for prototyping and testing. Here's the tip!
