TikTok Shop is a social commerce platform where you, as a merchant, can sell products directly from videos and live streams to consumers browsing the TikTok social network. Furthermore, it's possible to create a shop on your profile. This way, TikTokers can add your products to a virtual cart and make payments without leaving the app. Isn't that great?
In fact, this platform is great for influencers and affiliates, and even more so for e-commerce and omnichannel business owners . With it, you can, for example, highlight your products within your social and entertainment content, thus creating a perfect environment to generate more purchase decisions.
The TikToK Shop platform has several features, including, for example:
- Live shopping: do lives and real-time sales;
- Videos with offers: produce audiovisual content about your products with an integrated Buy button;
- Shop: show your products on their own page within the app;
- Guide: display the products in a marketplace integrated with app;
- Checkout: finalize your sales without needing apps external;
- Campaigns: advertise and promote your products using TikTok Marketing tools;
- Management tools: integrate apps and store, product, order and service management services.
In addition, TikTok Shop has an Affiliate Program, partnerships with other brands, training programs and scalable services, among other features. Find out how to implement it below!
HOW TO IMPLEMENT A STORE ON TIKTOK SHOP?
To implement a store on TikTok Shop, follow these steps:
Step by step to create a store on TikTok Shop:
Create a TikTok Business account:
You will be required to provide a phone number, email address , company name, and industry.
Go to Business Central and add a store:
First, choose a business option. Then, enter your business details, main representative, and store information.
Import your product catalog:
Generate a catalog from your e-commerce platform, if it is integrated with TikTok. Or, if you prefer, import the catalog from the Assets / Catalogs menu in Business Central.
Once you’ve done this, start creating campaigns and content to showcase your products to your TikTok audience. Take advantage of all the features of TikTok Shop to sell more.
WHAT DO YOU GET FROM THIS?
When you create a store on TikTok Shop, you get several benefits, such as:
- Possibility of selling your products more conveniently through the TikTok social network;
- Take advantage of the fact that 70% of users discover new brands on this social network;
- Take advantage of the fact that 75% of users are likely to purchase something while on TikTok.
Remember that the source of the data above is TikTok itself. In any case, the TikTok Shop platform might be just what you need to boost your online business . So, implement it, try it out, run tests, and draw your own conclusions!
TikTok Shop is currently available in the US, UK, Indonesia, Malaysia, Thailand, Vietnam, Philippines, Singapore, Spain, and Ireland. If it’s not available in your country yet, keep an eye out as it may be coming soon!
