Site Clinic is a service typically offered by professionals at a Digital Marketing agency to their clients' online stores, with the goal of analyzing and optimizing them to increase sales.
This service is a counterpoint to the standardized solutions that are generally published on blogs specialized in e-commerce, which may be useful for some virtual stores and not for others.
In other words, the personalized analysis via Site Clinic offers the entrepreneur the opportunity to discover mistakes, successes and solutions that only serve his e-commerce.
During a Site Clinic session, the industry professional analyzes factors such as:
– Online store layout
– Headers
– titles
– Content (text, video, audio and images)
– Content layout
– buttons
- E-mail marketing
– Usability
– Content above and below the page folds
– Miscellaneous data and information
To carry out such verification, the analyst employs features such as preliminary visual observation, real-time analysis of store visitor behavior, A/B testing, etc. Subsequently, an action plan is created to optimize key points and consequently improve the virtual store.
One of the most famous Site Clinic case studies was conducted by the American consultant Jared M. Spool, which I describe in the article " When a button makes all the difference in e-commerce design ". It's worth reading!
On the VTV ON Demand channel of the Vtex e-commerce platform, there's a series of videos about the Site Clinic service. Many online store entrepreneurs like you have taken a look to see how it all works.
If you want to take it a step further, get a free e-commerce store assessment from the E-Plus Digital Marketing agency and discover how to optimize your department structure, layout, product mix, SEO factors, and overall store limitations.
