Location Commerce, also called L-commerce, is a branch of e-commerce and traditional commerce. It is based on the use of location technologies such as GPS, magnetometers, and cell towers, among others, for commercial purposes.
Basically, L-commerce aims to locate the geographic position of a consumer and send him specific advertising content with which an attempt will be made to sell a product or service that will be used, received or withdrawn in that particular location.
Nevertheless, L-commerce can be employed in both the physical and virtual worlds, and sometimes in an integrated way. A tourist passing through a particular city might, for example, receive advertising for an attraction such as a hot air balloon ride nearby, purchase that ride from an online experience store , and enjoy it in the physical world on the scheduled day and time.
As an online store administrator, you can also create sponsored link campaigns for e-commerce based on location, whether to sell cheeses from a region of Minas Gerais or wines from a location in the southern states of Brazil, among other products.
The way deliveries are made is also linked to physical and virtual commerce. In this context, L-commerce can help. If consumers are close to your Distribution Center, you can create a delivery system using bicycles , for example, which will reduce your costs and make your company more sustainable in economic and environmental aspects.
Finally, L-commerce can highlight important services that will add more value and a good reputation to your company, such as displaying physical store locations and technical assistance points near where your customer is at the moment.
