Boxing Day is a commercial date generally practiced in several countries around the world on December 26, in which physical store managers and virtual stores like you carry out the liquidation of products that were not marketed on other commercial dates at the end of the year.
The event is named as such because in ancient times, merchants in countries that practiced Christmas had the custom of giving gifts to their employees the day after Christmas. To do this, they would place the gifts in a Christmas Box.
Over the years, the practice started to be used by the same merchants, but with a different approach, that of offering products that were left in stock at lower prices than the original values to their customers in physical stores.
With the advent and development of e-commerce , Boxing Day has become a promotional day in many online stores worldwide, especially in countries like Australia, Canada, and England, for example. In Brazil, it's not yet very popular, but that doesn't mean you can't adopt the concept in the coming years.
Just like with Black Friday , to work with Boxing Day, you need to prepare throughout the year by developing squeeze pages to capture emails for email marketing , promotional layouts, mobile commerce campaigns, among other parameters.
You can join forces with other online stores or national marketplaces to create a community around and strengthen the event, or, if you prefer, you can also plan and run the event yourself.
