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What is Abradi and why is it important in e-commerce?

By Tiago Moraes 2 minutes reading
What is Abradi and why is it important in e-commerce?
What is Abradi and why is it important in e-commerce?

Abradi is the acronym for the Brazilian Association of Digital Agents, a national non-profit institution focused on protecting the interests of companies that develop digital services in Brazil.

In this context, Abradi develops and supports several projects, such as:

– Digital Speed ​​Dating:
Rounds of negotiations between virtual retailers and digital agencies.

– Digital Handshake:
Environment for the exchange of services between digital agencies.

– Digital Census:
Projection of data on the digital services market.

– Digital Services Guide:
Technical definitions and practical information for contracting digital services.

– Abradi Awards:
Awards digital agencies and professionals in Brazil.

This mobilization of companies and professionals in the digital area carried out by Abradi ends up encouraging the work of Digital Marketing agencies and their professionals as a whole.

In 2016, for example, professional Nadia Faustino won the Abradi Award for Front-end programming , which provided new energy and status to the E-Plus Digital Marketing agency where she works.

Finally, the incentives, as well as the practical and theoretical knowledge captured by digital agents like Nadia from interactions with Abradi are passed on to customers, who most of the time own virtual stores like you.

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