Meta Ads, also called Ad Manager, is the ad creation and management tool of Meta Inc, an American conglomerate of technologies, networks and social media based in Menlo Park, California, founded by Mark Zuckerberg.
Just to put it in context, Meta Inc, for those who don't know, owns brands like Facebook, Instagram, Messenger and Whatsapp, among others. And Facebook, it goes without saying, is one of the most valuable brands in the world alongside Google, Apple and Amazon.
The Meta Ads tool, in short, allows you to manage paid media on Facebook and Instagram. Therefore, through this tool, you, as an entrepreneur, can display your e-commerce advertising on these social networks and generate paid traffic to your sales pages.
Meta Ads' advertising audience comprises 2,11 billion people, according to the Social Shepherd blog . It is, therefore, a huge market, targeted by more than 3 million advertisers. And you, who are already an advertiser or intend to become one, can't afford to miss out on this.
META ADS: ADVERTISING STATISTICS ON FACEBOOK AND INSTAGRAM
Meta Ads allows you to publish ads on Messenger and the Audience Network , but especially on Facebook and Instagram. It has features to create and manage when and where your advertising will be displayed, and also allows you to easily track the results.
By using Meta Ads to advertise on Instagram, for example, you can gain many advantages. To give you an idea, 44% of Instagram's approximately 1,4 billion users use this social network weekly to interact with shopping tags and Instagram Shopping store features, according to data from the Earthweb blog . Furthermore, 72% of users say they make purchasing decisions based on something they saw on Instagram, according to data from the Retail Touch Points blog.
The same is true for Facebook. According to information from the Hootsuite blog , 50% of consumers want to discover new products through Facebook Stories, a feature integrated into Facebook. Furthermore, 58% say they have visited a brand's website after seeing an ad on Stories.
Facebook, it's important to mention, is the most used social network in marketing. According to the Sprout Social blog , it's part of the daily routine of 93% of professionals in the field. Sprout Social also reports that Facebook accounts for more than 25% of all digital advertising spending, surpassing Amazon (10,3%) and only losing to Google (28,9%). In any case, to advertise on both Facebook and Instagram, you need to know how to use Meta Ads.
HOW TO ADVERTISE USING THIS TOOL?
The first step to advertising your e-commerce business on Facebook and Instagram is to create a fan page for your company on these platforms. Next, you need to log in to Meta Ads (Ads Manager) , through which you can:
- Create advertisements;
- Choose and target the audience to which the ad will be served;
- Set up and manage your ad budget;
- Serving ads on different social networks and applications of Meta Inc;
- Adjust your ad campaign data at any time;
- Run tests and check which ads work best;
- Monitor performance and gain insights for real-time improvements.
To create, publish and manage your ad campaigns via Meta Ads, you need a Marketing team. But if you don't have a team, don't worry, you can hire a Digital Marketing agency like Agência e-Plus to carry out this service.
- As soon as you can read the CASE da The Lis with Meta Ads
Learn more about the e-Plus Agency!
The e-Plus Agency , in case you didn't know, holds the Media Buying Professional certification, which attests that the agency's team has undergone rigorous training and therefore offers higher quality in the creation and management of advertising campaigns for Facebook, Instagram, and other Meta Inc. platforms.
- Read also the “Laluna Modas Case Study” (with Meta Ads)
Anyway, if you are interested in hiring Agência e-Plus to create and manage ad campaigns with Meta Ads for your e-commerce, click on the button below and start a conversation with us via the messenger app:
