Messenger for Business is a set of features of the Facebook Messenger messenger application aimed primarily at customer service. It is, therefore, a free solution that allows you to exchange messages with the public that visits your company's fanpage on Facebook.
Through Messenger it is possible to send and receive text messages, images, video calls and voice calls. That is, the tool offers several communication options that you can use to interact with people online.
Launched in August 2011, Messenger now has 77 million users in Brazil, according to an article on the Resultados Digitais blog . It's worth remembering that 152 million people access the internet in Brazil, according to the " TIC Domicílios 2020 " survey. This means that approximately 50% of Brazilian internet users utilize this app.
In fact, e-commerce companies like yours can take advantage of the fact that this app is already well integrated with the public and use it as a complementary communication channel. With Messenger, you can provide answers to consumer questions and objections and thus facilitate more purchase decisions.
MESSENGER FOR BUSINESS: WHY USE THIS APP IN YOUR E-COMMERCE?
With Messenger for Business you can, for example:
- serve consumers: provide personal assistance and help people make more purchasing decisions;
- generate leads: capture data such as email and name of consumers during in-app conversations;
- acquire customers: close sales via chat;
- increase the parish: offer and sell products to those who are already customers;
- Give support: open tickets and solve customer problems;
- Share via Stories: publish content about your brand and products in an immersive environment;
- Announce: Launch your advertising content amid in-app conversations.
Furthermore, Messenger allows you to respond to customers quickly through automated replies. According to Zendesk, as cited by E-commerce Brasil , 89% of consumers say that a quick response to an initial inquiry is important when deciding which company to buy from. Messenger, therefore, is excellent in this context.
HOW TO USE MESSENGER FOR BUSINESSES IN E-COMMERCE?
The first step to using Messenger for business is to create a fanpage for your e-commerce on Facebook. Then, you can publish your product images, your e-commerce blog posts, your main offers and other content. And the fans of your page, in turn, after seeing this content will be able to contact you via Messenger to ask questions and make purchases.
You can provide service in a personal way or create an automated answering system, that is, a chatbot. It can also work with both options by allowing Internet users to transition from chatbot to human service if they wish.
Furthermore, it's possible to integrate customer service software with Messenger, which can make things even easier for your e-commerce business. Zendesk , for example, has a feature that works across any customer service channel. This system optimizes your team's work via email, chat, phone, and messaging apps like WhatsApp and Messenger. It's worth a try!
As soon as you can, click on “ Messenger Ads ” and learn how to use advertising content in this messaging app!
