Welcome to the e-Plus agency blog, the place where e-commerce news comes flying. And the news of the time is this: “Mercado Livre launches a fleet of planes”. That's right, this famous Argentine e-commerce launched the company Meli Air with a view to speeding up deliveries.
Mercado Livre, for those not in the know, is the largest e-commerce group in Latin America. Its market value is US$ 60,644 billion, above even Vale (US$ 59,363 billion) and Petrobras (US$ 57,537 billion).
The company Meli Air, in turn, has four planes enveloped with the Mercado Livre logo, including a Boeing 737-400. These aircraft will fly this way seven days a week transporting products from Mercado Livre's distribution centers located in São Paulo and Bahia.
It is a mistake, however, to think that the planes are from Mercado Livre. None of that. The company closed a service provision contract with Sideral Linhas Aéreas, to which the entire structure for the project belongs. In addition, Mercado Livre intends to hire other companies in the future, such as Azul, Latam and Total Cargo.
FREE MARKET LAUNCHES AIRCRAFT FLEET: OBJECTIVES
If Mercado Livre launches a fleet of planes, then we immediately wonder why. Well the idea is:
- Increase next-day delivery capacity in Brazil;
- Improve customer service and satisfaction;
- Improve the satisfaction of Mercado Libre sellers;
- Increase the visual awareness of the brand;
- Associate the brand with the attributes of trust and logistical efficiency;
- Have the best logistics in Brazil.
In effect, Mercado Livre copies Amazon, which, in 2016, launched PrimeAir with basically the same goals. However, in addition to the fleet of planes, Mercado Livre also announced a fleet of trucks, the subject of the next topic. Keep reading!
CARRIAGE FLEET
In August 2020, Mercado Libre announced the acquisition of 150 semi-trucks . The fleet aims to supply the company's distribution centers. In addition, the trucks can be used to make deliveries to end consumers through Mercado Envios.
Each cart has the capacity to transport 5 packages. Just like airplanes, they are enveloped with the Mercado Livre logo to reinforce the brand's visual awareness in the minds and hearts of consumers.
More recently, in November, Mercado Livre reported that it will install five more distribution centers in Brazil by the end of 2021. The sum of investment for all the company's projects should exceed R$ 4 billion in the period.
As soon as you can, click on " What is Mercado Pago? " and learn about Mercado Libre's payment service!
