Mercado Ads is Mercado Livre's advertising platform. Through it, the sellers of this, which is the largest e-commerce brand in Latin America, can place ads inside and outside its marketplace site and, thus, generate more sales.
Through ads on the Mercado Ads platform, you can, for example, capture the attention of consumers who are in the discovery phase. In addition, they can generate more consideration and product purchase decisions on your sales pages.
ADS MARKET: TYPES OF ADVERTISEMENTS
There are four types of ads in Mercado Ads, check them out below:
1 – Trade Marketing
This is the ideal type of ad to expose to consumers who are in the discovery phase. It allows you to create banners for the top, middle and bottom of the page within the Mercado Livre marketplace. Thus, you get high visibility for your brand and your products.
2 – Native Display Audience
Now, if the idea is to generate consideration, then use Audience Display Native ads. In this way, you will be able to use different native advertising formats from Mercado Ads to reach the most interesting consumer profiles for your business.
3 - Performance
Marketplace Performance ads are designed to drive purchase decisions. They encompass Product Ads , which use an auction system to maximize product visibility and sales.
4 – Audience Deals
Audience Deals allows you to create ad campaigns outside of Mercado Livre and impact millions of people in relevant media. In addition, this solution makes it possible to perform precise segmentation and use innovative video and display formats.
HOW TO ADVERTISE?
To advertise on Mercado Ads, you must first activate a product on the marketplace. Once this is done, log into your account, click on the “Sell” option and follow the platform step by step. To advertise on Product Ads, you must have a yellow reputation or higher.
As soon as you can, click on “ Amazon Ads ” and learn about the types of ads available on Jeff Bezos' marketplace!
