Amazon Ads is Amazon's advertising platform. Through it, Amazon marketplace sellers can create and serve ads within Amazon-owned sites, on social networks and on company partner sites, among other places.
Specifically, according to Conversion's E-commerce Ranking , with just over 119 million visits in May 2022, Amazon is the third most accessed website in Brazil, behind only Shopee and Mercado Livre.
In any case, advertising through Amazon Ads can be a great idea. According to data from the Ad Badger blog , the conversion rate on Amazon is 9,87%. That is, for every 100 clicks on an ad, the advertiser manages to make 9 to 10 sales, which is a very high rate.
AMAZON ADS ADVERTISING TYPES
The Amazon Ads platform currently works with 7 types of ads, check them out below!
- Products: advertise your products in the search results made on the Amazon website;
- Brands: Boost the discovery of your brand in search results on the Amazon website;
- Display: Use programmatic and self-service graphical ads across Buying Journey;
- Institutional: expose your brand in movies, series and live news with TV ads via streaming;
- Audio: serve ads to members of the free version of Amazon Music;
- DSP: Buy ads programmatically and reach new audiences inside and outside of Amazon;
- Personalised: Customize ads for online and offline channels like Amazon 4-star physical stores.
In addition, Amazon Ads allows you to track the performance of your ads through metrics such as click-through rate and cost-per-click rate. You can also track advertising cost per sale and conversion rate, among other parameters.
HOW TO ADVERTISE?
To advertise with Amazon Ads, log in to the platform and click the “Sign Up” button . Then, select your country. Next, choose one of the options: “seller account”, “vendor account”, “developer”, “sponsored ads and stores”, “Amazon DSP”, or “contact us”. Finally, follow the instructions to activate your account and start advertising.
As soon as you can, click on “ Google Ads Support ” and find out how to get that expert help to advertise your online store!
