Mamô Brasil is a company that has been operating in the fashion market since 2008, serving the women's clothing segment. It has a product mix made up of monthly collections that follow the season's trends and match the profile of its customers.
Furthermore, the prints are timeless, exclusive and complement each collection.
Every week, Mamô Brasil launches 25 new models in its Wholesale and Retail stores.
MAMÔ BRAZIL TARGET AUDIENCE
Women who seek the latest fashion trends exclusively and with personality.
MEDIUM AND LONG TERM OBJECTIVE
To be a reference in the women's fashion market both in the quality of products and in the quality of delivery and service.
THE CONTEXT OF THE MAMÔ BRASIL PROJECT WITH VTEX
Before becoming VTEX, Mamô faced several problems. Its old platform was very expensive and required very long deadlines, much longer than necessary, for any evolution that the brand could aim for.
Furthermore, there was an uncomfortable separation between the brand’s Retail and Wholesale channels due to the limitations of the old technology. In effect, this problem increased the administrative workload of Mamô Brasil’s e-commerce team.
e-Plus Agency monitored this issue from the beginning for performance strategy purposes. Therefore, Mamô Brasil's directors opted to migrate to a new SaaS technology. They chose the VTEX platform and, in addition, they also chose e-Plus Agency to handle the implementation.
PROJECT OBJECTIVES
Unite the retail and wholesale channels, thus facilitating administration and increasing the company's revenue as a whole.
A shop It should have a unique and personalized layout that highlights the products, showing color variations easily and at the same time providing a better checkout experience.
The integration of physical stores was a key decision point for choosing the platform.
EXPECTATIONS FROM MAMÔ BRASIL
The creation of a new layout for the Mamô Brasil store was expected to bring significant improvements to the user experience, an increase in organic visits and a consequent increase in revenue.
The differentials for choosing VTEX were the Saas model, which guarantees continuous evolution, the logistics module, the promotions module, Smartcheckout, freedom of layout creation (CMS), platform extensibility, infrastructure and security.
DESIGN
The migration took place in 30 days as the old platform would go offline at any time and soon after the migration we started creating a new, exclusive and personalized layout with a focus on enhancing the product mix, increasing the average ticket and consequently the revenue. total.
The layout was carefully thought out, contemplating the option to view the product photo in large size on the home page, viewing the product colors also displayed on the home or department page and the product page has the option of Wish List (Wishlist ), measurement table, double photo with Zoom and the option to share via WhatsApp.
After the launch in April 2020, the performance contract with Agência e-Plus was continued, which has been the agency responsible for all of Mamô's performance strategies for over 2 years.
RESULTS ACHIEVED
- Average ticket: 14 % of growth
- Invoicing: 514 % of growth
- Conversion rate: 56 % of growth.
The Mamô team's commitment to the quality of the project and of all its products, the technology of the VTEX platform and the passion for excellence of the e-Plus Agency team were fundamental factors for the success of the migration and sales.
