A study by the Ipsos Institute, commissioned by PayPal and published in the Jornal do Brasil in mid-September 2018, shows that sales in mobile stores grew by 36% in 2018. According to the research, national e-commerce will generate R$ 103 billion in revenue by 2020 if it maintains this growth rate.
The Jornal do Brasil report also informs that, according to FGV data, Brazil currently has 220 million smartphones in operation. That is, it is a number greater than the country's own population of 208 million inhabitants.
• Read also: “ Mobile commerce surpasses desktop commerce in advertising spending ”
In addition, according to the IBGE, 92% of Brazilians use smartphones to browse the internet. In general, they access social networks and make purchases through these mobile technologies. Therefore, I recommend that you e-commerce entrepreneur seriously think about preparing your online store for these devices.
Challenges for mobile stores in Brazil
In Brazil, there are some challenges that mobile stores need to overcome in order to progress. Are they:
1. Internet with many interruptions depending on the access point;
2. Privacy issues when the access point is in a public place;
3. Checkout (form filling) issues on small screens.
Finally, access the article " 3 challenges of mobile commerce " to learn more about this.
In any case, one solution to the third challenge is smart checkout systems like VTEX's SmartCheckout® , for example. This system allows a consumer to make a purchase with just one click.
How to prepare mobile stores for the increase in consumer demand?
Certainly, if you want to prepare your e-commerce for mobile demand, you should think about:
• Create a responsive e-commerce site that adapts to screen sizes;
• Apply Mobile Friendly and offer better usability on small screens;
• Create mobile first stores, which are planned with a focus on mobile devices.
In addition, it is also possible to use “Mobile Only”, that is, to work only with mobile stores. With this, you will give up the standard stores aimed at notebooks and desktops. Well, maybe it's not yet time to make such a radical decision as this, however, everything indicates that mobile commerce will surpass desktop commerce in all aspects soon. So get ready!
