Vtex ended Black Friday with an Average Ticket of R$630,00 (above the market average)
Vtex – a Brazilian multinational in the cloud commerce sector – conducted a study with the 2,300 online stores implemented and managed through the Vtex e-commerce platform in 20 countries, which revealed a 32% increase in sales between Thursday (November 2,3rd) and Monday (November 27th), dates that include the Black Friday 2017 and Cyber Monday 2017 events.
Also according to this study, merchants processed more than 1 million orders during the aforementioned period, and the categories that obtained the highest volume were the following, in that order:
1. Fashion and accessories
2. Electronics and home appliances
3. Health and beauty
4. Housewares
5. Toys and auto parts
Despite ranking second in the list of orders, the electronics and home appliances category achieved first place in terms of revenue. The Average Ticket (AT), in turn, was R$ 630,00, well above the Brazilian average in 2017, which is around R$ 418,00 ( WebShoppers ).
Black Friday 2017 general numbers
With the end of the event, the consultancy Ebit released the general results of Black Friday 2017, which generated BRL 2,1 billion in revenue for Brazilian e-commerce, with TM falling from BRL 580,00 (in 2016) to BRL 562,00 (in 2017), both values lower than the average of the virtual stores of Vtex's customer base.
