A new Galinha Pintadinha store opened on Amazon a few days ago. The project aims primarily to increase its market presence and thus reduce sales of counterfeit products of the brand made by third parties.
The Galinha Pintadinha brand was created in 2006. Its developers, Juliano Prado and Marcos Luporini, produced at the time a children's animation as an “experiment” and uploaded it to YouTube for online viewing for a production company.
The production company disapproved the video, which, however, remained on Youtube. However, six months later, Prado and Luporini realized that the animation already had approximately 500 views.
With such demand, the creators of Galinha Pintadinha recorded a DVD with other animations, which also became a success. Today, with the support of major labels, the brand has several DVDs, musicals and dozens of official products sold in a virtual store created in the early 2010s.
More recently, Luporini and Prado launched an e-commerce site within the Amazon site. This, in turn, is the subject of the next topic. Keep reading and stay in the loop!
Access and read the post “ Yamaha ” as well. This way, you can learn more about the online store that has just been launched by this motorcycle manufacturer.
HOW IS THE GALINHA PINTADINHA STORE ON AMAZON
The Galinha Pintadinha store on Amazon has the following categories:
- Toys
- Games
- Office
- Gifts
- Kitchen
- Health Insurance
- Personal cares
- Moda
- Sports
- Adventure
- Babies
- Computer Technology
- Electronics
- Books
The products sold there are the so-called “official”. In any case, in addition to fighting counterfeit products, the company's new store aims to offer consumers better usability through easy navigation.
In addition, the brand also has other sales channels, which are:
- Official site
- show schedule
- video channel
- Online games
- Apps
Not to mention the presence on platforms such as Netflix, TV Cultura, Nat Geo Kids and Bom Dia & Cia. As can be seen, audiovisual content is Galinha Pintadinha's strong point, a success in Brazil and worldwide.
Access and read our article " Autonomous Store " as well. Learn about a physical sales channel whose implementation can be a good idea for those who already have e-commerce and want to become omnichannel.
HOW TO CREATE AN E-COMMERCE STARTING WITH CONTENT
Many e-commerce entrepreneurs come from physical retail. However, there is a part of them that starts with the production of content on the internet and only then develops an electronic commerce. This is the case, for example, of the Galinha Pintadinha brand, whose evolution took place via audiovisual content on Youtube.
Another great example of a content project that ended up transforming into e-commerce is that of the Japanese organization expert, Marie Kondo . Before launching her online store, she produced a series for Netflix, a blog, and several books.
If you want to test this approach, I recommend reading " Content Inc. " by Joe Pulizzi. This book covers six steps to building a content-based business. Get ready to kickstart your successful e-commerce venture!
Access and read our " E-commerce Implementation " page as well. Learn more about the online store creation service offered by the e-Plus agency!
