Creating a logo for an online store is an important step in the development of your e-commerce
All entrepreneurs like you who are developing an e-commerce, at one time or another, are faced with the question “how to create a logo for an online store”?
That's what I'll try to answer in this post.
First of all, logo or logo is the typology used to write the name of a brand.
According to an article published by Marcos Hiller, planning director at True Stories, on the Administradores website , a brand has 7 elements, which are:
1. Name: fundamental identification of a brand;
2. Logo: typology used to write the brand name;
3. Symbol: icon that defines a brand;
4. Mascot: character that represents a brand;
5. Packing: wrapper that wears a product of your brand;
6. Register: trademark protection via the National Institute of Industrial Property;
7. Brand Equity: value of a brand in the perception of consumers.
The logo is, therefore, just one among several items of a brand.
However, as you can see, in this post I am only talking about the second element.
But, anyway, how to create a logo for a virtual store?
The visual identity of a logo for an online store
To write about this subject, I refer to an article published by the CMO of We do Logos, Pedro Renan, on the website " Profissional de E-commerce ".
According to Pedro, the visual identity of a logo must have typography, colors and shapes.
For example, as for typography, he describes that the types (letters):
• italics: convey the idea of “movement” to the logo;
• Bold
: convey “power” and “authority”;
• Light: propagate “lightness” and “technicity”;
• Sans serif: communicate “objectivity” and “modernity”;
• gothic: convey “tradition” and “personalization”;
• Manuscripts: convey the idea of “artisanal”.
However, when it comes to color, Peter points out that:
• Yellow: communicates “wealth” and “attention”;
• Blue: conveys “wisdom” and “tradition”;
• White: conveys the idea of “cleanliness” and “purity”;
• Orange: propagates “coziness” and “proximity”;
• Black: communicates “luxury” and “tradition”;
• Roxa: conveys “nobility” and “creativity”;
• Green: propagates “youth” and “growth”;
• Red: conveys “passion” and “excitement”.
Finally, Peter demonstrates that the forms:
• rounded: convey the idea of “femininity”, “balance”, “reception”;
• angular: convey “masculinity”, “boldness”, “adventure”, “change”.
Given this, you shopkeeper must choose the types (letters), colors and shapes of your logo according to the reasons for your e-commerce business.
Among the reasons for your e-commerce business are the elements that constitute the Buyer Persona and the Organizational Culture.
Step by step to create a logo for an online store
Okay, once you know the concepts behind creating a logo, you should start taking action, which I describe here in three parts:
• Briefing : a document where you will describe the purpose of the logo and the concepts it should convey.
• Rough draft : This is a rough draft of the logo based on the brief, which can be done on a piece of paper or in a digital file;
• Final artwork : This is the transformation of the draft into the final logo, which will be used in your online store, e-commerce blog , and other places.
Here, it is worth remembering that many companies retouch their logos as the years go by in order to adapt them to new times.
Importance of usability in the logo for the virtual store
Usability in terms of a logo is the ease with which it can be understood by consumers.
Therefore, it is important that the logo is easy to visualize and understand.
So avoid complicated types and shapes.
Also, make sure that the logo can be seen in large sizes (in the online store) and in small sizes (on a Facebook fan page , for example).
Who should create the logo?
There are many cases in which the entrepreneur of a business was also the creator of the logo of the same.
However, that doesn't mean you can't outsource this to a specialist agency or designer.
Or, if you prefer, you can create a few things, that is, the initial steps only.
Develop, for example, only up to the Rafe part described in this post and leave the final artwork to a professional designer.
Bear in mind that a good logo has the power to retain more customers!
