Video Marketing is a Marketing concept in which the process of promoting products, services and brands is done through the publication of audiovisual content offline and above all online. In e-commerce, the importance of Video Marketing increases, year after year, as internet access technologies are optimized.
When online, on the internet, video marketing is done through video platforms. Video platforms are cloud-based software that operates using the large cloud of computers. In effect, this allows for the more practical distribution of recorded or live advertising videos on the web.
In e-commerce, you can use video platforms like YouTube to publish videos about your products and promotions. Additionally, you can use a live commerce strategy with video streaming . Finally, you can promote organically or through paid advertising, as you wish.
In organic search, search engines like Google and Bing, for example, can index, rank, and feature your videos in SERPs . In paid search, you pay to publish your videos alongside third-party videos in order to generate paid traffic.
Be that as it may, Video Marketing has become increasingly fundamental in e-commerce promotion strategies. Soon after, you will know some numbers that prove the importance of this resource. Keep reading!
IMPORTANCE OF VIDEO MARKETING IN E-COMMERCE
As mentioned, video marketing is important in e-commerce. To give you an idea, according to the " State of Video Marketing Survey by Wyzowl ":
- 96% of consumers watch an explainer video to learn more about a product or service.
- 88% of people say they've convinced themselves to buy a product or service by watching a brand's video;
- 78% of people say they've convinced themselves to buy or download a software or app by watching a video.
- 73% of respondents said they would prefer to watch a short video to learn more about a product or service. This compares to 11% who prefer to read a text-based article, 4% who would like to see an infographic, 3% who would prefer to download an ebook or manual, 3% who would prefer to watch a webinar or pitch, and 3% who would of a sales call or demo.
Furthermore, as per the report, people are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts and product pages.
HOW DOES AUDIOVISUAL CONTENT HELP BUSINESS EXPANSION?
According to an infographic from Invesp , video marketing helps businesses expand in several ways. This document outlines the main contributions of video to businesses, according to marketing professionals. For these professionals, videos:
- Improve user understanding of the product or service: 95%
- Increase traffic to the website: 87%
- Generate leads: 83%
- Increase the average time visitors spend on a page: 81%
- Provides growth in sales: 80%
- Reduce the number of support calls: 43%
As you can see, Video Marketing is a strategy that cannot be missing in the operation of an e-commerce like yours. Given the numbers shown here, if you still don't use videos to promote your brand and products, then I recommend starting to use them.
Produce videos about your products on platforms like YouTube, Instagram, and Facebook, for example. Include these videos among the sales pages of your online store. Or, if you prefer, start doing live commerce using tools like VTEX Live Shopping.
One way or another, the trend is for videos to help your e-commerce get more visits, more engagement and greater awareness of your brand. This, in turn, will generate more leads, customers, and customers for your business.
As soon as you can, click on " Product Videos " and learn how to create your own!
