Product videos are audiovisual content that can be published on e-commerce blogs, online stores and on video platforms, among other channels, in order to generate more purchase decisions and sales conversions.
According to a study by Wyzowl , nearly 80% of consumers say that product videos give them more confidence to buy. And according to Tipping Point Labs , the chances of a purchase occurring are between 64% and 85% higher after consumers watch a video.
Videos, in short, offer a much more comprehensive view of a product than text content. Through audiovisual content, it is possible to show the details and operation more easily, which helps the consumer to evaluate whether or not to make a purchase.
HOW TO CREATE PRODUCT VIDEOS FOR E-COMMERCE?
Producing good e-commerce product videos requires:
01 - Equipment:
The basics of the equipment is to have a camera capable of producing videos with good resolution. A microphone is essential. In addition, you will also need a tripod to stabilize the camera, an infinite background and a lighting kit.
02 - Planning:
Set the video type and make a script. For example, you can expose the advantages of a product, give tips on how to use it, or unbox it. You can also do a review with pros and cons of a product, among other types of videos.
03 - Execution:
Put your hand in the dough. Follow your video production roadmap. If you're doing an exhibition, for example, capture scenes from various angles of the product. Record an audio while commenting on the product's features.
04 - Edition:
To edit your video, use software like Adobe Premiere. So you'll be able to insert subtitles, synchronize the audio with the images, include a background soundtrack and much more.
05 - Publication:
Finally, choose one or more platforms to publish your video . The most famous, without a doubt, is YouTube. But you can also use Vimeo, Dailymotion, and even Facebook.
DISTRIBUTING YOUR PRODUCT VIDEOS
As soon as they are published, you will be able to distribute your videos to the different communication channels of your e-commerce. A YouTube video can be shared on Facebook, your e-commerce blog, and even the product pages of your online store. Give it your way and make the most of your production!
As soon as you can, click on “ Advantages of inserting videos on your online store's product pages ” and read a complementary post!
