ChatGPT is a chatbot, that is, a language model focused on conversation, which makes use of Natural Language Processing (NLP), neural networks, machine learning, deep learning, fine-tuning and Artificial Intelligence (AI) to generate responses complex and in humanized language for the most different types of questions. He can answer questions about science, programming and art, for example. It can also act on commerce demands, which means that it is possible to use ChatGPT in e-commerce.
As a language model, ChatGPT can understand the structure of human language. Furthermore, it can be trained from large datasets. That way, he can understand the content of questions and provide more articulate answers than virtual assistants like Alexa, Siri and Cortana.
Created by the AI research and deployment company OpenAI, ChatGPT had its first version released in November 2022. Today it is in its fourth version and has free and paid usage plans. It costs approximately US$3 million per month to run on Microsoft's Azure cloud, according to data from Tooltester . Despite this, it can be freely accessed on the OpenAI website and on the Bing search engine.
Still according to Tooltester, only the OpenAI website receives about 1 billion monthly visitors. With such a reach, OpenAI's revenue is forecast to reach $1 billion by the end of 2024. But it's not just OpenAI that can gain from ChatGPT. E-commerce entrepreneurs like you can too. Check out a list of 7 ways to improve trade using the tool below!
7 WAYS TO USE CHATGPT IN E-COMMERCE
There are several ways to use ChatGPT in e-commerce. Use it, for example, to:
1 - Service
You can train ChatGPT with your business data and then integrate it into your online store using a chatbot API. Thus, ChatGPT will be able to serve consumers by providing them with intelligent answers, providing sales support and recommending products 24/7.
2 - Guidelines
Use the feature to create guidelines for your blog and social media. For example, I asked ChatGPT to provide me with 5 keywords for producing articles about smart TVs, while it returned the following results: “Neo QLED”, “4K”, “quantum processor”, “air slim design ” and “quantum dot technology”. Show!
3 - Contents
It is also possible to use ChatGPT in e-commerce to produce blog content. Using an agenda from the previous item, write at the prompt: “create a 500-word text for my blog on WordPress about quantum processor”. Before publishing, proofread, correct and optimize the text, as chat responses are not always accurate.
4 - Descriptions
Another way to use ChatGPT in e-commerce is to ask it to create product descriptions for your online store's sales pages. Ask him, for example, to create a description for that Samsung 55-inch Smart TV you're selling online. Again, don't forget to review the content.
5 - Feedback
At the ChatGPT prompt type: “what is the customer feedback on the smart tv samsung neo qled 55qn85a?”. In many cases, like this one, the chat provides data such as acceptance of the product, number of reviews and overall customer rating. Thus, you can understand the pains and desires of the public and improve your product mix.
6 – Images
In Bing's creative mode, ChatGPT can create images. Indeed, it is possible to use this resource to generate original images for your e-commerce and social media blog posts. Try, for example, the command “create an unprecedented photo of a woman shopping in a virtual store on the tablet” and be surprised.
7 - Promotions
Another way to use ChatGPT in e-commerce is by asking it to create promotions. I asked, for example, “give me 5 ideas to promote the 55-inch smart tv in my online store”. He replied “offer a discount, free shipping, create a promotional package, campaign on social networks and partner with influencers”.
These, anyway, are just a few ways to use ChatGPT in e-commerce. In addition to these, you can also use it to obtain insights to improve the virtual store and your business in general, perform customer sentiment analysis, create codes for new applications and features for your website, etc. ChatGPT is worth testing!
- As soon as you can, also read the article “E-goi and Jivochat” and learn how to create an automatic chat for your e-commerce!
