The Iguatemi Group, which owns 16 shopping malls in several Brazilian states, launched the Iguatemi 365 e-commerce site last week. The online business is a marketplace that, for the time being, has 78 brands.
The brands range from A to Z and include companies that operate both inside and outside physical shopping malls, such as Adidas, Vilebrequi, and Sophia Hegg, for example. In addition, brands like Utilplast , whose online store is one of more than 300 already developed by the e-Plus agency , are also part of the project.
Anyway, later on you will be able to find out more about the operation and cost of implementing the Iguatemi 365. Keep reading!
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HOW IS THE STORE AND HOW MUCH IS THE IGUATEMI GROUP INVESTED IN THE PROJECT?
Over two years, the Iguatemi Group invested R$ 15 million in the online business. The e-commerce site has the following features:
- Products from more than 70 brands (to date);
- Various product categories such as Home, Beauty, Fashion, Accessories and Gifts;
- Home delivery (only in São Paulo, for now);
- pick up store (product pick-up point in São Paulo);
- E-commerce blog (Editorial);
- Online service via chat;
- E-mail capture for Newsletter (disclosure via E-mail Marketing).
In addition, for participating brands, the Iguatemi Group is responsible for services such as:
- Systems integration;
- Payment platform management;
- Production of product photographs for companies that are part of the marketplace;
- Collection of products sold;
- Packing, shipping and delivery of products to customers.
To make the gears of this project turn, Iguatemi employs 24 own workers and 36 outsourced workers. In addition, the group has contracts with logistics, consulting and technology companies.
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HOW MUCH DOES IT COST TO DEPLOY AN E-COMMERCE SITE?
As can be seen, the Iguatemi Group invested R$ 15 million over two years in its online project. However, start-up capital can vary depending on the size of the company you are trying to set up.
Well, now check out some approximate values for the implementation of virtual stores by business size:
- MEI e-commerce: initial investment of R$ 1 thousand to R$ 5 thousand;
- Microenterprise (ME): investment from R$ 5 thousand to R$ 50 thousand;
- Small Business (EPP): R$ 50 thousand to R$ 100 thousand;
- Medium Sized Company: R$ 100 thousand to R$ 500 thousand;
- Large-sized company: from R$ 500 thousand to over R$ 1 million.
To give you an idea, like Iguatemi, Canal da Peça invested heavily in its e-commerce site. At the time (2013), its directors spent R$ 16 million on the implementation.
Click on “ How much does an online store cost? ” to read a complementary post. This way, you'll learn about the main costs involved in developing an online business.
