Hello, hello, friends of the e-Plus Agency blog, how are you all? Today I bring you another success story from Google PMax ad campaigns. The e-commerce company Petlove used this feature and, in doing so, managed to significantly increase the number of customers while spending less to acquire them. Follow this success story below! Keep reading!
- As soon as you can click on “Pmax for Retail” and learn more about Pmax campaigns!
DISCOVER PETLOVE
Petlove is a pet shop and pet ecosystem founded in 1988 by veterinarian Márcio Waldman, in the city of São Paulo, Brazil. Today, this pet shop has 9 physical stores and 2 kiosks in three cities, as well as an e-commerce website that has been operating since 1999.
With a strong digital and physical presence, Petlove is currently one of the largest pet shops in the country. It sells products for dogs, cats, fish, reptiles, and other pets. In addition, it offers pet sitting , daycare, boarding, and health plans with over 3.000 pet clinics.
Petlove's online store sells over 15 products from approximately 1.000 brands. The company sells food items such as treats and pet food, as well as toys and accessories, among other items.
In 2022, the company's directors began to think that they could extract better results for e-commerce. And when they discovered Google's Pmax campaigns, they were excited because they saw that they could help increase customer acquisition like never before. Find out more about this below!
THE PETLOVE GOOGLE PMAX PROJECT
The Petlove project with Google Pmax campaigns aimed mainly at attracting new customers. But not only that, the idea was to make acquiring these new buyers cheaper for the company. For these purposes, Pmax solutions came in handy, as will be seen in the next topic.
SOLUTIONS
Among the Google Pmax campaign solutions for the Petlove project, I can mention, for example:
- The unlocking of new inventories;
- Identification of those who were already Petlove customers;
- The role of new customers to create a unique strategy for obtaining new buyers;
- The use of proprietary Data Intelligence to leverage campaign personalization;
- Using Artificial Intelligence to prioritize ad exposure to the most valuable consumers.
Soon after starting to use these resources, the results from Petlove came quickly. Discover these results below!
PROJECT RESULTS
Through Google's PMax campaigns, Petlove achieved:
- 42% increase in the number of new buyers;
- 20% reduction in cost per customer acquisition.
This proves how useful Pmax campaigns can be for e-commerce. It could be really worth using this tool to promote your online store!
HOW TO IMPLEMENT GOOGLE PMAX CAMPAIGNS?
To implement Pmax campaigns and thus improve the sales performance of your online store, rely on the technical support of Agência e-Plus. Agência e-Plus is certified on the Google Ads advertising platform and is therefore qualified to create and manage Google Pmax campaigns for e-commerce businesses like yours.
It's important to mention that e-Plus Agency has the Google Partner Premier badge , which ranks it among the top 3% of Google partners in terms of advertising products with paid online ads. Therefore, you can trust this agency's services. To hire them, click the button below and start a conversation via messaging app right now:
