About the Partnership
The partnership between e-Plus , a VTEX specialist, and Global X focused on enabling a 100% B2B operation with a 100% customized layout in VTEX IO.
About the Client
Global X is the evolution of Global Trade Technology, founded in 2005 in Jaboticabal (SP). It operates in the import and export of medical, hospital and laboratory instruments and materials, with its own brands and ISO and CE certifications, serving distributors throughout Brazil.
The challenge
Global X serves a diverse technical audience (engineers, technicians, scientists, academics, and the government sector) that demands a personalized purchasing experience, with its own rules for accessing prices and commercial conditions.
The central objective of the project was to transform Global X into a 100% B2B operation , with a personalized shopping experience for each customer profile. Among the main challenges of the project were:
- To cater to a diverse audience (engineers, technicians, scientists, academia, government sector) without compromising the personalization of the purchasing experience.
- Differentiate prices and commercial terms by customer type, restricting the viewing of prices to authenticated users.
- Unify, in a single operation, the service provided to retail (B2C) and wholesale (B2B) customers, without duplicating catalogs or admin panels.
- Ensure tax and commercial compliance, with tax calculations already on the product page and validation of an active CNPJ (Brazilian company tax ID) in the registration.
The solution
To enable this transformation, e-Plus structured a complete project in VTEX IO, redesigning the purchasing experience and implementing essential functionalities for a robust B2B operation:
- 100% customized layout in VTEX IO: a custom-developed interface, aligned with Global X's identity and optimized for the purchasing journey of a technically savvy and demanding audience.
- VTEX B2B SuiteImplementation of VTEX's native B2B commerce suite, structuring the operation to serve companies, distributors, and institutions with the commercial rules that this model requires.
- Login required with differentiated pricing tables.Access to pricing information is only granted upon login, allowing Global X to offer specific commercial terms for each type of client, which is essential for a multi-sector operation.
- Tax calculation in PDPIntegration with an external tax tool displays the tax amount directly on the product page, providing greater transparency and security to the customer's purchase decision.
- External search for an active CNPJ (Brazilian company tax ID).During registration, the system automatically validates whether the provided CNPJ (Brazilian company tax ID) is active, increasing the reliability of the customer database and reducing registration errors.
- Integration with CRMCustomer registration forms are integrated directly into the CRM, streamlining business relationships and eliminating manual steps.
- Subaccount modelA single admin panel and product catalog simultaneously serve both retail (B2C) and wholesale (B2B) operations, simplifying management without duplicating efforts.
- Quick, personalized purchaseThis page was custom-developed to allow customers to add products directly to their cart without having to navigate through the entire store, resulting in increased efficiency for an audience that already knows what they need to buy.
Together, these solutions have given Global X a robust technological foundation to serve, within a single ecosystem, distinct audiences and business models (from researchers who buy on an occasional basis to distributors who buy on a recurring basis) with the fiscal and commercial security that the medical-hospital sector demands.
Want to know how to get maximum performance using VTEX IO? Contact the e-Plus Agency team of experts right now.
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