Cristina Sabatini USA: The journey to invest more (and sell much more) in the American market.

About the Partnership

Specializing in paid traffic for e-commerce, e-Plus serves Cristina Sabatini in the United States with a clear objective: to invest more and sell much more , efficiently in a market with its own rules.

About the Client

Founded in 2012, Cristina Sabatini New York is a fashion jewelry brand inspired by organic forms and nature, with vibrant, elegant, and bold collections. The pieces are produced in Italy under strict quality control and are available in stores in the United States, South America, Europe, and, since 2021, in Brazil.

The challenge

A client of e-Plus since 2025, Cristina Sabatini's American operation was running, from January to May 2026, at a consolidation pace: an average of 16.347 sessions and R$ 6.075 in GA4 revenue per month, with an efficiency of 2,67x , meaning that every R$ 1 invested returned R$ 2,67.

The main objective was to invest more in media and, at the same time, make each real invested yield more.

To achieve this, the brand needed to overcome:

• A market with its own logic.Operating outside of Brazil means dealing with different seasonality and purchasing behavior, which requires a specific approach to creative content and segmentation for the American audience;
• Errors in Google Merchant Center, which needed to be cleaned up;
• Audiences that needed to be refined to focus investment on those with the greatest purchasing power;
• A campaign structure that needed to be reorganized. to support growth.

The solution

Starting in June 2026, under the current management, e-Plus restructured Cristina Sabatini's paid media strategy in the US, focusing on Google Ads and Meta Ads with an approach tailored to the American consumer.

• Reading style suitable for an American audience.Creative ideas and targeting were developed based on seasonality and purchasing behavior in the US, bringing the communication closer to those who actually buy.
• Refined audiencesThe segmentation was adjusted to direct investment to profiles with the highest conversion potential, reducing wasted budget.
• Merchant Center rehabilitated: 95% of the errors were corrected.This makes the catalog eligible to appear in Google product campaigns, providing more visibility for those already searching for jewelry.
• Reorganized campaign structureEach campaign has a clear role, which facilitates optimization and allows for scaling investment with control.
• Consolidated measurementResults are tracked month by month by cross-referencing GA4, Meta Ads Manager, and Google Ads Manager, so that media decisions are made based on the store's actual revenue.

What sets this work apart is the combination of a solid technical foundation with local market intelligence : this is what allows for greater investment while simultaneously increasing efficiency.

High performance results

Starting in June, the account entered a clear phase of accelerated growth and, more importantly, The growth didn't just come from more investment..

This means:

• +230% revenueThe average monthly income increased from R$ 6.075 to R$ 20.076.
• +32% ROI: the account efficiency increased from 2,67x to 3,52xconfirming that the growth is in quality, and not just in volume.
• +151% scaled investment with higher returnThe budget grew, and revenue grew even faster.
• More traffic and more buyers.Sessions +203%, approved orders +145%, and new customers +174%.
• 95% of Merchant Center errors corrected.A catalog prepared to support the next growth cycles.

Selling in another country requires more than just translating campaigns: it's necessary to understand the audience, refine the technical infrastructure, and scale intelligently.

Cristina Sabatini's case shows that it's possible to invest more and sell much more when media strategy, reliable data, and market analysis work together.

e-Plus can build this strategy for your brand. Talk to the e-Plus Agency team of experts now.